Selling It

Arizona Diamondbacks and The University of Kansas Partner with Weldon, Williams, & Lick Inc: A Collaborative Effort in Sports Appreciation

Posted on September 13, 2023 | Selling It  

By: Jennifer Detwiler Dear Faithful Readers, This month is what started as my personal favorite time of the year – football season! Looking forward to cooler weather, tailgating, and fantasy leagues. I hope everyone has been able to celebrate their team’s success so far at the start of the season! In this edition of “Selling […]

FC Dallas and Sky Elements Drone Shows Reach New Heights with Reimagined Theme Nights that Change the Fan Experience

Posted on August 15, 2023 | Selling It  

By: Isabelle Madrid & Ella Dorsey Dear Faithful Readers, I hope everyone is having a great summer and staying cool this August! “Selling It…” took a short summer break and we are excited to be back, continuing to share great successes across the sports industry from fan engagement to ticket sales to partnership activation and […]

Editor’s Favorite – ‘NASCAR Honors U.S. Armed Forces with NASCAR Salutes Refreshed by Coca-Cola’

Posted on June 27, 2023 | Selling It  

By: Larissa Lakin Dear Faithful Readers, It is finally feeling like Summer here in San Diego. June gloom disappeared at the perfect time as we head into July and the holiday weekend. In this edition of  “Selling It..,” we have an editor’s favorite from 2018. I always love learning about different community initiatives teams and […]

San Antonio Spurs Break the All-Time NBA Attendance Record with 68,323 Fans for their 50th Anniversary Game at the Alamodome

Posted on June 13, 2023 | Selling It  

  By: Cameron Lim & Isabelle Madrid   Dear Faithful Readers, As we enter the tail end of June gloom in San Diego we are eager to dive into Summer. The NBA wrapped up its season this week, with the Denver Nuggets taking home their first championship. As we reflect on the season, I always […]

An Inside Look Into the NSF Virtual Spring Summit

Posted on May 30, 2023 | Selling It  

By: Melody Forstie   Dear Faithful Readers, I hope everyone enjoyed their Memorial Day Weekend! Earlier this month on May 17th, the NSF put on another successful virtual summit! It was a fantastic opportunity to learn from and network with other great professionals from the sports industry. In this edition of “Selling It…,” we cover […]

Cavs ARcade: How the Cleveland Cavaliers Engaged Fans for Over 14 Minutes During Game Breaks Through AR

Posted on May 16, 2023 | Selling It  

By: Camryn Henry Dear Faithful Readers, Happy Wednesday! Today is a very busy, yet exciting day at the NSF with our Virtual Spring Summit. We have an incredible lineup of speakers and look forward to gaining great insight into the industry’s hottest topics. Speaking of hot topics, this edition’s “Selling It…” features the Cleveland Cavaliers’ […]

The Pittsburgh Pirates Increase Online Suite Sales by 170% with SuitePro Digital Tactics

Posted on May 2, 2023 | Selling It  

By: Isabelle Madrid Dear Faithful Readers, Happy May! I hope everyone is enjoying the warmer weather and indulging in the full swing of NHL & NBA Playoffs. At the NSF, we are only two weeks out from the Virtual Spring Summit on May 17, 2023. In this edition of our “Selling it…”, we discover how […]

The Seattle Seahawks Find an Additional $500K in Value for Lumen Field with Trajektory’s Holistic Sponsorship Reporting Platform

Posted on April 14, 2023 | Selling It  

By: Camryn Henry Dear Faithful Readers, We are in playoffs for two important national leagues in the industry, the NHL and NBA; who will make it to the finals? At the NSF, we are only a month out from the Virtual Spring Summit on May 17, 2023. In this edition of our “Selling it…”, we […]

Editor’s Favorite – “Minnesota Vikings ‘Legacy Brick’ Program”

Posted on March 29, 2023 | Selling It  

By: Chris Lee Dear Faithful Readers, This week has been busy and exciting in the NSF’s home city, San Diego, with SDSU as a finalist in the NCAA Men’s Basketball Championship and the San Diego Padres kicking off their first home stance. We are very proud of SDSU’s hard work this season, as well as […]

How the Winnipeg Jets are Using Their New Rewards Program to Engage With Fans and Build a Rich Data Ecosystem

Posted on March 22, 2023 | Selling It  

By: Camryn Henry Dear Faithful Readers, Spring is here and exciting events are happening in the sports world. Last night, Japan just took home the gold for the 2023 World Baseball Classic and now we get ready for the MLB season to start next week! Also, college basketball fans are getting ready to cheer on […]