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MiLB “Copa de la Diversión”

Posted on October 31, 2018 | Selling It  

  MINOR LEAGUE BASEBALL’S “COPA DE LA DIVERSION” CELEBRATES DIVERSITY MiLB Demonstrates the Importance of Knowing your Audience through Culturally-Specific Initiative By Larissa Lakin Click the image above to visit the MiLB website! Editor’s Note Dear Faithful Readers, Happy Halloween! Hope you are having a great time dressing up, celebrating and eating way too much […]

NSF Best of Sports Advertising Awards

Posted on October 17, 2018 | Selling It  

  WE WANT TO SEE YOUR CREATIVE ADVERTISING! Applications Now Open for the 2019 NSF ADchievement and SAMMY Awards By Larissa Lakin   Editor’s Note Dear Faithful Readers, Although I can’t believe we are already well into the Fall season, one great thing about entering October means that it is officially Awards season at the […]

Hamilton Tiger-Cats “TiCats All Access Fan Loyalty Platform”

Posted on October 3, 2018 | Selling It  

  HAMILTON TIGER-CATS “TICATS ALL ACCESS FAN LOYALTY PLATFORM” A ROARING SUCCESS Hamilton Tiger-Cats Provide Value to Fans through Mobile Application By Larissa Lakin Click the image above to visit the Hamilton Tiger-Cats website! Editor’s Note Dear Faithful Readers, Happy Fall! As we transition into this colder weather, I am spending more time inside, which inevitably […]

NASCAR – NASCAR Salutes Refreshed by Coca-Cola

Posted on September 19, 2018 | Selling It  

  NASCAR HONORS U.S. ARMED FORCES WITH NASCAR SALUTES REFRESHED BY COCA-COLA NASCAR Partners with Coca-Cola to Support Military Families By Larissa Lakin Click the image above to visit the NASCAR website! Editor’s Note Dear Faithful Readers, One of my favorite things in sports is when the community comes together for a bigger cause. Whether […]

Jacksonville Jumbo Shrimp “Words with Fans” Night

Posted on September 6, 2018 | Selling It  

  JACKSONVILLE JUMBO SHRIMP “WORDS WITH FANS NIGHT” A SUCCESS ACROSS THE BOARD Jumbo Shrimp Host Scrabble Filled Weekend By Larissa Lakin Click the image above to see a re-cap of Words with Fans Night! Editor’s Note Dear Faithful Readers, I hope you all had a great Labor Day weekend! With Labor Day behind us, […]

St. Louis Blues “Pico Partnership”

Posted on August 22, 2018 | Selling It  

ST. LOUIS BLUES SEE SUCCESS WITH PICO PLATFORM St. Louis Blues Capture Fan Data and Sponsor Revenue with the Pico Platform By Jordan Rice Editor’s Note Dear Faithful Readers, In today’s day and age, it’s becoming more and more important to adapt to technological advancements to enhance fan experience. This week, we wanted to bring […]

Minnesota Vikings “Legacy Brick” Program

Posted on August 8, 2018 | Selling It  

MINNESOTA VIKINGS “LEGACY BRICK” PROGRAM MAKES HISTORY Vikings Honor Life-Long Fans From All Around the World By Chris Lee   Editor’s Note Dear Faithful Readers, One of the most special things about sports is the traditions each team has within their community. As sports fans, I’m sure we all have a special tradition that creates […]

CINCINNATI REDS “BARK IN THE PARK”

Posted on July 25, 2018 | Selling It  

CINCINNATI REDS “BARK IN THE PARK” CELEBRATES BASEBALL’S FURRY FANS Reds Host Game Series for both Fans and their Dogs By Larissa Lakin Editor’s Note Dear Faithful Readers,                                                        […]

PAWTUCKET RED SOX “EVIL EMPIRE WEEKEND”

Posted on July 11, 2018 | Selling It  

Pawtucket Red Sox keep Yankee Rivalry Alive through “Evil Empire Weekend” Pawtucket Red Sox capitalize on rivalry for fan promotion By Larissa Lakin Editor’s Note Dear Faithful Readers, After two amazing years with the NSF, the time has come for me to explore the next chapter of my career. It has been a pleasure to […]

Oakland Athletics: The Treehouse

Posted on June 20, 2018 | Selling It  

Oakland Athletics Construct The Treehouse to Engage Fanbase Team builds exclusive viewing space in left field to enhance the ballpark experience for fans By Josh Kracoff Editor’s Note Dear Faithful Readers, Subscription-based pricing has been a popular pricing model with the millennial generation and many of our friends in Major League Baseball have been utilizing […]

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