The Business of Diversity in Sports and Entertainment (BDSE) is sponsored by Legends!

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About BDSE:

The Business of Diversity in Sports and Entertainment (BDSE), in conjunction with the National Sports Forum and Legends, recognizes the need for more programs supporting the importance of diversity in the front office. Since 2013, the NSF aims to increase the opportunities for up-and-coming ethnic minority and/or women sports professionals to have access to the senior-level best practices of revenue-generating responsibilities within the industry and networking opportunities that have set the NSF apart.

What is the BDSE Cohort?:

Each year, the BDSE Committee selects 32 up-and-coming diverse professionals to join the BDSE Cohort at the annual National Sports Forum Conference. The information and networking opportunities available to the Cohort through the BDSE program and during their time at the National Sports Forum provides a unique platform to continue to grow their career.

If selected by the BDSE Committee, Cohort members are awarded a complimentary, all-access badge to the three-day National Sports Forum Conference. BDSE Cohort members are invited to attend the two-day BDSE Workshop at the beginning of the National Sports Forum. This exclusive workshop focuses on professional development, career development, and best practices for promoting diversity within the sports & entertainment industry. Once the Workshop concludes, BDSE Cohort members will have the opportunity to attend 3 Super Panels, choose from 24+ Breakout Sessions, and attend exclusive networking events during their time at the National Sports Forum.


Benefits of joining the 2023 BDSE Cohort:

  • Complimentary Attendee Badge ($1,795 value) to the 2023 National Sports Forum in Los Angeles, CA (February 26-28, 2023)
    • Opportunity to attend exclusive, two-day BDSE Workshop, presented by Legends
    • Special invitation to attend exclusive BDSE Welcome Reception, presented by Legends
    • Opportunity to attend 3 Super Panels, 24+ Breakout Sessions, and exclusive networking events at SoFi Stadium & Banc of California Stadium
    • Access to senior-level best practices and networking amongst 1000+ sports business professionals throughout the 3-day NSF Conference
  • Opportunity to attend 2023 NSF Virtual Summits (Spring & Fall)
  • Access to Legends’ exclusive BDSE Speaker Series throughout the year
  • Access to Legends’ exclusive BDSE Networking Events throughout the year
  • Opportunity to join the BDSE Mentorship Program


Looking To Join The 2023 BDSE Cohort?

Application Period Is Open from October 1, 2022 to October 31, 2022

For more information regarding the 2023 BDSE Scholarship Application, click HERE


For any additional questions regarding the BDSE program, please contact Izzy Madrid at


Click Here to Meet the BDSE Committee Members!



2023 BDSE Scholarship Recipients receive:

For more information on BDSE or questions about applying, please contact Izzy Madrid at