The Business of Diversity in Sports and Entertainment (BDSE) is sponsored by Legends!

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About BDSE:

The Business of Diversity in Sports and Entertainment (BDSE), in conjunction with the National Sports Forum and Legends, recognizes the need for more programs supporting the importance of diversity in the front office. Since 2013, the NSF aims to increase the opportunities for up-and-coming ethnic minority and/or women sports professionals to have access to the senior-level best practices of revenue-generating responsibilities within the industry and networking opportunities that have set the NSF apart.

What is the BDSE Cohort?:

Each year, the BDSE Committee selects 32 up-and-coming diverse professionals to join the BDSE Cohort at the annual National Sports Forum Conference. The information and networking opportunities available to the Cohort through the BDSE program and during their time at the National Sports Forum provides a unique platform to continue to grow their career.

If selected by the BDSE Committee, Cohort members are awarded a complimentary, all-access badge to the three-day National Sports Forum Conference. BDSE Cohort members are invited to attend the two-day BDSE Workshop at the beginning of the National Sports Forum. This exclusive workshop focuses on professional development, career development, and best practices for promoting diversity within the sports & entertainment industry. Once the Workshop concludes, BDSE Cohort members will have the opportunity to attend 3 Super Panels, choose from 24+ Breakout Sessions, and attend exclusive networking events during their time at the National Sports Forum.


2024 BDSE Cohort Application

The 2023 BDSE Cohort Program Application is now closed, but please provide us with your full name, company, title and email address so that we can notify you when the 2024 application period opens.


Benefits of joining the BDSE Cohort:

  • Complimentary Attendee Badge ($1,795 value) to the National Sports ForumĀ 
    • Opportunity to attend exclusive, two-day BDSE Workshop, presented by Legends
    • Special invitation to attend exclusive BDSE Welcome Reception, presented by Legends
    • Opportunity to attend 3 Super Panels, 24+ Breakout Sessions, and exclusive networking events
    • Access to senior-level best practices and networking amongst 1000+ sports business professionals throughout the 3-day NSF Conference
  • Opportunity to attend NSF Virtual Summits (Spring & Fall)
  • Access to Legends’ exclusive BDSE Speaker Series throughout the year
  • Access to Legends’ exclusive BDSE Networking Events throughout the year
  • Opportunity to join the BDSE Mentorship Program


Click Here to Meet the BDSE Committee Members!


For more information on BDSE or questions about applying, please contact Izzy Madrid at