The NSF SAMMY (Sales Advertising Marketing Management Idea of the Year) Award recognizes the year’s most outstanding idea in regard to the overall objective, action, and results It was developed to give recognition to organizations that came up with a stellar and prestige idea that all other organizations industry could learn and benefit from, and want to take it back to their organization. This “Gem” of an idea also received great results, by either generating higher ticket sales, activating more sponsorships, inking more deals, increasing fan engagement and etc.

A superior judging panel, consisting of sports industry professionals from the pro and collegiate teams in San Diego, CA reviews all of the SAMMY submissions and narrow them down to the six best ideas of the year. Finalists are chosen based on how well they executed their idea to see serious results. Each of the six finalists gave an eight-minute presentation for a special SAMMY Award finalists session at the 2024 National Sports Forum in Pittsburgh, PA, February 26th – 28th, where NSF Attendees determined the winner.

If you are interested in applying for the 2024 SAMMY Awards, click on the link below!

Apply Here


***Application Deadline – December 15th, 2023***


Congratulations to the 2023 SAMMY Award Winner, Maple Leaf Sports & Entertainment!


To learn more about MLSE’s winning idea, “Paint the Town Red,” click on the link below. In this campaign, The Toronto Football Club (TFC) partnered with Benjamin Moore to execute a highly integrated marketing program that seamlessly connected two brands with one common vision!

“Paint the Town Red” – Maple Leaf Sports & Entertainment (MLSE)

Ideas From 2023 Finalists:

“Major League Soccer Expansion Team for St. Louis” – Cannonball + Broughton Brand Consultancy 

“Marvel’s Defenders of the Diamond” – Minor League Baseball + Marvel Entertainment 

“Going the Bat for Small Business” – Pittsburgh Pirates + PNC Bank

“Kings Victory Beam” – Sacramento Kings

“Remix City Edition Nights” – Houston Rockets





It’s simple – All you need to do is answer three questions:

1. What was your OBJECTIVE?
2. What ACTION did you take to accomplish that objective?
3. What was the RESULT of that action?


Any work per the category specifications produced, published, or released between September 2022 and October 2023 may be entered.

Categories may be entered by all of the following company types as appropriate to the category description, including:

  • Major League Sports Clubs
  • Minor League Sports Clubs
  • Teams and Leagues
  • Broadcast Networks
  • Cable/Satellite Networks
  • Content Brands
  • Agencies/Vendors
  • Cable/Satellite/Service Providers
  • Online Content Channels/Platforms



For questions on the SAMMY Award, please get in touch with Melody Forstie at melody@sports-forum.com.




“The SAMMY Award has really strengthened our company aspiration, as we strive for innovation and forward thinking. It’s truly an honor to be recognized by sports industry professionals.”

-Evan Karasick, Channel 1 Media Solutions


Contact Us:

For more information on the SAMMY Award please contact:

Melody Forstie

619-469-4101 Ext. 205