SAMMY Awards

The NSF SAMMY (Sales Advertising Marketing Management Idea of the Year) Award recognizes the year’s most outstanding idea in regards to the overall objective, action and results. It was developed to give recognition to organizations who came up with a stellar idea, and followed through; generating higher ticket sales, activating more sponsorships, inking more deals and showing big results.

A superior judging panel, consisting of sports industry professionals from the pro and collegiate teams in San Diego, CA review all of the SAMMY submissions and narrow them down to the six best ideas of the year. Finalists are chosen based on how well they executed their idea to see serious results.

Each of the six finalists will then give a ten minute presentation for a special SAMMY Award finalists session at the 2018 National Sports Forum in Frisco- TX (February 11-13, 2018) where NSF Attendees determine the winner.



It’s simple – All you need to do is answer three questions:

1. What was your OBJECTIVE?
2. What ACTION did you take to accomplish that objective?
3. What was the RESULT of that action?



Any work in accordance with the category specifications that was produced, published or released between September 15, 2016 and October 1, 2017 may be entered.

Categories may be entered by all of the following company types as appropriate to the category description, including:

  • Professional Sports Clubs
  • Amateur Sports Clubs
  • Teams and Leagues
  • Broadcast Networks
  • Cable/Satellite Networks
  • Content Brands
  • Agencies/Vendors
  • Cable/Satellite/Service Providers
  • Online Content Channels/Platforms

 2018 SAMMY AWARD Finalist:

  1. Chip Ganassi Racing

  2. Kansas City Chiefs

  3. The Kentucky Derby

  4. Ohio University

  5. Seating Solutions

  6. Toronto Raptors




“The SAMMY Award has really strengthened our company aspiration, as we strive for innovation and forward thinking. It’s truly an honor to be recognized by sports industry professionals.”

-Evan Karasick, Channel 1 Media Solutions


Contact Us

For questions or more information on the SAMMY Award please contact:

Jada Brown
619.469.4101 ext 204