The NSF SAMMY (Sales Advertising Marketing Management Idea of the Year) Award recognizes the year’s most outstanding idea in regard to the overall objective, action, and results. It was developed to give recognition to organizations that came up with a stellar idea and followed through; generating higher ticket sales, activating more sponsorships, inking more deals, and showing big results.

A superior judging panel, consisting of sports industry professionals from the pro and collegiate teams in San Diego, CA reviews all of the SAMMY submissions and narrow them down to the six best ideas of the year. Finalists are chosen based on how well they executed their idea to see serious results. Each of the six finalists gave an eight-minute presentation for a special SAMMY Award finalists session at the 2023 National Sports Forum in Los Angeles, February 28th – 28th, where NSF Attendees determined the winner.

Join us for the Wildcard Breakout Session –  “The Six Best Ideas You Should Be Doing Now!” Tuesday, February 28th, 11:30 am – 12:30 pm PST, to listen to the great ideas from our 6 NSF SAMMY Finalists!


Check out the 2023 Finalist!


It’s simple – All you need to do is answer three questions:

1. What was your OBJECTIVE?
2. What ACTION did you take to accomplish that objective?
3. What was the RESULT of that action?


Any work in accordance with the category specifications that was produced, published or released between September 2021 and October 2022 may be entered.

Categories may be entered by all of the following company types as appropriate to the category description, including:

  • Major League Sports Clubs
  • Minor League Sports Clubs
  • Teams and Leagues
  • Broadcast Networks
  • Cable/Satellite Networks
  • Content Brands
  • Agencies/Vendors
  • Cable/Satellite/Service Providers
  • Online Content Channels/Platforms

Congratulations to the 2020 SAMMY Award Winner, Maple Leaf Sports & Entertainment!


For questions on the SAMMY Award, please contact Melody Forstie at melody@sports-forum.com.




“The SAMMY Award has really strengthened our company aspiration, as we strive for innovation and forward thinking. It’s truly an honor to be recognized by sports industry professionals.”

-Evan Karasick, Channel 1 Media Solutions


Contact Us:

For more information on the SAMMY Award please contact:

Melody Forstie

619-469-4101 Ext. 205