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Jeffrey spoke on the results of Aquimo’s launch in the TokyoDome. In total, 100,000 plays were completed equally approximately 100,000 minutes of brand exposure.
Jeffrey stated that “the power of the Aquimo platform allows fans from all over the country to engage in live interactive competition”.
Mark Jeffrey & Paulo LaGreca, CEO and CMO of Aquimo, spoke on their company’s main goal: allowing fans to engage through interactive live gaming.
Briars stated that fan engagement has become a big push in marketing recently. “Creating new spaces and environments for fans to interact” has become of the utmost importance.
Briars stated the program resulted in 107,000 fans casting their vote on the website. The results spoke as a true testament to the impact of social marketing.
