NSF Challenge Cup Competition

NSF Challenge Cup Competition

The NSF Challenge Cup Competition is an undergraduate case-style competition that started in 2021 and was created to meet the needs of individuals just beginning their professional sports careers from the top undergraduate programs. The NSF is excited to announce that the Challenge Cup Competition is returning this Fall! This unique opportunity puts the students’ skills to the test and is a great way for students to discover how prepared they are for the real world of business in sports. This competition is held virtually on Zoom!

The competition will be held from October 2nd – October 16th. Twelve (12) teams will compete in a 2 week-long multidisciplinary case study designed to push students to excel in a real-world, fast-paced environment — similar to working conditions in the sports industry. Only four (4) students from each school’s undergraduate program will present their findings. Each case is based on a sports-related topic and allows students to showcase the tools obtained in their program’s curriculum to a panel of sports industry professionals, topical experts, and academic experts.

The winner of the 2023 Challenge Cup will receive an all-paid-for trip to the 2024 National Sports Forum in Pittsburgh, PA. This includes flights, hotel, and 5 NSF attendee badges (1 executive director and the 4 participating students).

CLICK HERE to download more information!



For questions about the Challenge Cup Competition
Please contact Melody Forstie at melody@sports-forum.com or 619.469.4101 Ext. 205


The National Sports Forum is one of the largest annual cross-gatherings of sports business professionals. Corporate partners and team, league, and agency executives come together to discuss the latest trends and innovative ideas shaping the sports industry.

At the National Sports Forum, the winning team will have the unique opportunity to:



For Students:

For Professors:

2021 Challenge Cup Participants


Click Here to Apply!

Are you curious about what our Case topics have been on in past NSF competitions? Check out the written cases below to get an idea of what to expect for our Case Competitions.

Click Here to watch the 2021 Challenge Cup Finalist presentations!