Case Cup Competition


The NSF Case Cup Competition is a masters case-style competition that is held each year at the National Sports Forum. It is a unique opportunity for students to compete in a multidisciplinary case study utilizing the skills obtained in their programs’ curricula.

The National Sports Forum created the annual NSF Case Cup competition to meet the needs of individuals just beginning their professional sports careers. Students compete in a 24-hour multidisciplinary case study designed to push students to excel in a real world, fast-paced environment similar to working conditions in the sports industry.

After completing the experiential learning opportunity, students transition into attendees at the National Sports Forum, the largest annual cross gathering of the top team sports marketing, sales, promotions and event entertainment executives from the broad range of teams and leagues in North America. Case Cup students are the ONLY students allowed to attend the National Sports Forum.

At the National Sports Forum, you and your students have the unique opportunity to:

The 2020 Case Cup Application is now open! Click HERE to apply!

For questions about the Case Cup Competition, or if you’re interested in sending a team ,
please contact Carlie Dawson at or (619) 469-4101 ext. 204.

2019 Case Cup Participants


Congratulations to this year’s Case Cup winners!

1st Place:
Ohio University

2nd Place:
University of Nebraska Lincoln

3rd Place:
George Washington University


Who Competes?

Past Case Cup Participants

The Storyboard of the NSF Case Cup Competition

The 2019 NSF Case Cup competition will be held in conjunction with the National Sports Forum in Las Vegas, NV. The competition will take place on February 10, 2019. After completing the competition, Case Cup students are exclusively invited to attend the National Sports Forum at the MGM Grand Hotel, February 10-12, 2019. Information about the 2019 Case Cup is listed below.

Friday - February 8, 2019

NSF Case Cup Welcome Reception & Kick-off Party!

Saturday - February 9, 2019

Case distribution & 24-hour case preparation. Prepare for a long night!

Sunday - February 10, 2019

Early morning start - all schools are split into three separate flights for the Semi-Finals! All schools compete to become a finalist.

Sunday - February 10, 2019

FINALS! Each flight of judges selects one finalist to progress. A coin flip determines who will go first!

Monday - February 11, 2019

All students are officially attendees at the NSF! The winner of the competition will be announced in front of the entire NSF audience!

Tuesday - February 12, 2019

During the NSF - Students have full access to 32 breakout sessions, 4 super panels and endless networking with 1,000+ sports executives.

The Case

Each year, the NSF Case Cup Competition case is based on a sports-related topic. This year’s case focused on the partnership between the Las Vegas Lights FC and Zappos. The students were asked to create a marketing plan that helped both the Lights and Zappos capitalize off their partnership and convert each other’s customers into their own.


To download the 2019 case, please first fill out your information below:

Case Cup

Interested in seeing what the Case Cup presentations look like? Check out the videos below to watch University of Oregon (winner) and Temple University as they delivered their final presentation of the 2018 Case Cup Competition: