Case Cup Competition

Case Cup Competition

The NSF Case Cup Competition is a masters case-style competition that is held each year at the National Sports Forum. It is a unique opportunity for students to compete in a multidisciplinary case study utilizing the skills obtained in their programs’ curricula.

The National Sports Forum created the annual NSF Case Cup competition to meet the needs of individuals just beginning their professional sports careers. Students compete in a 24-hour multidisciplinary case study designed to push students to excel in a real world, fast-paced environment similar to working conditions in the sports industry.

After completing the experiential learning opportunity, students transition into attendees at the National Sports Forum, the largest annual cross gathering of the top team sports marketing, sales, promotions and event entertainment executives from the broad range of teams and leagues in North America. Case Cup students are the ONLY students allowed to attend the National Sports Forum.

At the National Sports Forum, you and your students have the unique opportunity to:

For questions about the Case Cup Competition
please contact Marissa Bell  at or (951) 595-9230

2022 Case Cup Participants


Congratulations to this year’s Case Cup winners!

1st Place:
University of Massachusetts

2nd Place:
Ohio University

3rd Place:

University of Oregon



Who Competes?

Past Case Cup Participants

The Storyboard of the NSF Case Cup Competition

The 2022 NSF Case Cup competition will be held in conjunction with the National Sports Forum in Austin, TX. The competition will take place on February 28, 2022. After completing the competition, Case Cup students are exclusively invited to attend the National Sports Forum at the Kalahari  Resorts & Hotel, February 28- March 2, 2022. Information about the 2022 Case Cup is listed below.

Saturday - February 26, 2022

NSF Case Cup Welcome Reception & Kick-off Party!

Sunday- February 27, 2022

Case distribution & 24-hour case preparation. Prepare for a long night!

Monday - February 28, 2022

Early morning start - all schools are split into three separate flights for the Semi-Finals! All schools compete to become a finalist.

Monday- February 28, 2022

FINALS! Each flight of judges selects one finalist to progress. A coin flip determines who will go first!

Tuesday- March 1, 2022

All students are officially attendees at the NSF! The winner of the competition will be announced in front of the entire NSF audience!

Wednesday- March 2, 2022

During the NSF - Students have full access to 32 breakout sessions, 4 super panels and endless networking with 1,000+ sports executives.

The Case

Each year, the NSF Case Cup Competition case is based on a sports-related topic. This year’s case focused on the partnership between the Coinbase and the NBA. The students were asked to create a marketing plan that helped Coinbase capitalize off their partnership and convert each other’s customers into their own.


To download the 2019 case, please first fill out your information below:

Case Cup

Interested in seeing what the Case Cup presentations look like? Check out the videos below to watch University of Oregon (winner) and Temple University as they delivered their final presentation of the 2018 Case Cup Competition: