The NSF Case Cup Competition is a masters case-style competition that is held each year at the National Sports Forum. It is a unique opportunity for students to compete in a multidisciplinary case study utilizing the skills obtained in their programs’ curricula.
The National Sports Forum created the annual NSF Case Cup competition to meet the needs of individuals just beginning their professional sports careers. Students compete in a 24-hour multidisciplinary case study designed to push students to excel in a real world, fast-paced environment similar to working conditions in the sports industry.
After completing the experiential learning opportunity, students transition into attendees at the National Sports Forum, the largest annual cross gathering of the top team sports marketing, sales, promotions and event entertainment executives from the broad range of teams and leagues in North America. Case Cup students are the ONLY students allowed to attend the National Sports Forum.
For questions about the Case Cup Competition
please contact Carlie Dawson at firstname.lastname@example.org or (619) 469-4101 ext. 204.
Congratulations to this year’s Case Cup winners!
NSF Case Cup Welcome Reception & Kick-off Party!
Case distribution & 24-hour case preparation. Prepare for a long night!
Early morning start - all schools are split into three separate flights for the Semi-Finals! All schools compete to become a finalist.
FINALS! Each flight of judges selects one finalist to progress. A coin flip determines who will go first!
All students are officially attendees at the NSF! The winner of the competition will be announced in front of the entire NSF audience!
During the NSF - Students have full access to 32 breakout sessions, 4 super panels and endless networking with 1,000+ sports executives.
Each year, the NSF Case Cup Competition case is based on a sports-related topic. This year’s case focused on the partnership between the Coca-Cola and NASCAR. The students were asked to create a marketing plan that helped both Coca-Cola and NASCAR capitalize off their partnership and convert each other’s customers into their own.
To download the 2019 case, please first fill out your information below:
Interested in seeing what the Case Cup presentations look like? Check out the videos below to watch University of Oregon (winner) and Temple University as they delivered their final presentation of the 2018 Case Cup Competition: