Thanks for tuning in to our highlights, and be sure to mark your calendar for our next webinar in August. Also, don’t forget to take advantage of the Super Summer Special pricing for the National Sports Forum in Las Vegas! Click here for more information: https://t.co/DdJHYazdob

Batres-Landeata also discussed the importance of recognizing both long-standing fans and new fans with specialized events. He highlighted one of their signature events held for members who have been with the Sharks for 25+ seasons called the Silver Gala. #NSFwebinar

Finally, @fjbatres13 dove into the Sharks 365 membership program and how they engage fans by providing exclusive benefits and experiences year-round, adding: “We want to get away from the transactional ticket purchase and make it a relational purchase.” #NSFwebinar

Smith believes that building the player to fan relationship is key, stating: “Access to our players is what drives fans to action.” Sporting KC players utilized this tactic last Christmas season by caroling at season ticket holder houses. #NSFwebinar

Next, @ChrisSmith222 from Sporting KC shared how social media outlets play a crucial role in keeping fans engaged during the offseason, saying: “Sporting KC wants to constantly tell the story of what it means to be a part of this club.” #NSFwebinar