HAMILTON TIGER-CATS “TICATS ALL ACCESS FAN LOYALTY PLATFORM” A ROARING SUCCESS Hamilton Tiger-Cats Provide Value to Fans through Mobile Application By Larissa Lakin Click the image above to visit the Hamilton Tiger-Cats website! Editor’s Note Dear Faithful Readers, Happy Fall! As we transition into this colder weather, I am spending more time inside, which inevitably […]
NASCAR HONORS U.S. ARMED FORCES WITH NASCAR SALUTES REFRESHED BY COCA-COLA NASCAR Partners with Coca-Cola to Support Military Families By Larissa Lakin Click the image above to visit the NASCAR website! Editor’s Note Dear Faithful Readers, One of my favorite things in sports is when the community comes together for a bigger cause. Whether […]
JACKSONVILLE JUMBO SHRIMP “WORDS WITH FANS NIGHT” A SUCCESS ACROSS THE BOARD Jumbo Shrimp Host Scrabble Filled Weekend By Larissa Lakin Click the image above to see a re-cap of Words with Fans Night! Editor’s Note Dear Faithful Readers, I hope you all had a great Labor Day weekend! With Labor Day behind us, […]
ST. LOUIS BLUES SEE SUCCESS WITH PICO PLATFORM St. Louis Blues Capture Fan Data and Sponsor Revenue with the Pico Platform By Jordan Rice Editor’s Note Dear Faithful Readers, In today’s day and age, it’s becoming more and more important to adapt to technological advancements to enhance fan experience. This week, we wanted to bring […]
MINNESOTA VIKINGS “LEGACY BRICK” PROGRAM MAKES HISTORY Vikings Honor Life-Long Fans From All Around the World By Chris Lee Editor’s Note Dear Faithful Readers, One of the most special things about sports is the traditions each team has within their community. As sports fans, I’m sure we all have a special tradition that creates […]
CINCINNATI REDS “BARK IN THE PARK” CELEBRATES BASEBALL’S FURRY FANS Reds Host Game Series for both Fans and their Dogs By Larissa Lakin Editor’s Note Dear Faithful Readers, […]
Pawtucket Red Sox keep Yankee Rivalry Alive through “Evil Empire Weekend” Pawtucket Red Sox capitalize on rivalry for fan promotion By Larissa Lakin Editor’s Note Dear Faithful Readers, After two amazing years with the NSF, the time has come for me to explore the next chapter of my career. It has been a pleasure to […]
Oakland Athletics Construct The Treehouse to Engage Fanbase Team builds exclusive viewing space in left field to enhance the ballpark experience for fans By Josh Kracoff Editor’s Note Dear Faithful Readers, Subscription-based pricing has been a popular pricing model with the millennial generation and many of our friends in Major League Baseball have been utilizing […]
LOS ANGELES ANGELS ADD WINE NIGHT TICKET PROMOTION TEAM PROVIDES FANS WITH A UNIQUE BALLPARK EXPERIENCE WITH PREGAME WINE TASTING EVENT By Josh Kracoff Click the image above to visit the Angels website Editor’s Note Dear Faithful Readers, One of our favorite times of the year here at the NSF is the Summertime as we […]
Arizona Diamondbacks Take Fans Back in Time with “Throwback Thursday Promotion” D-backs Celebrate 20th Anniversary while Engaging Fans with retro jerseys and media By Ashlee Tsukushi Editor’s Note Dear Faithful Readers, As we get further into 2018, it’s hard not to notice the “retro” trends that are popping up across fashion and pop culture. These […]
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Jeffrey spoke on the results of Aquimo’s launch in the TokyoDome. In total, 100,000 plays were completed equally approximately 100,000 minutes of brand exposure.
Jeffrey stated that “the power of the Aquimo platform allows fans from all over the country to engage in live interactive competition”.
Mark Jeffrey & Paulo LaGreca, CEO and CMO of Aquimo, spoke on their company’s main goal: allowing fans to engage through interactive live gaming.
Briars stated that fan engagement has become a big push in marketing recently. “Creating new spaces and environments for fans to interact” has become of the utmost importance.
Briars stated the program resulted in 107,000 fans casting their vote on the website. The results spoke as a true testament to the impact of social marketing.
