Tech Tank Overview

The NSF Tech Tank is designed to expose innovative companies to teams, sports properties and agencies. The 2020 Tech Tank took place on Sunday, February 9, 2020 and consisted of three (3) “flights” centered on specific technological trends in the sports industry. The winners of each flight in 2020 were:

1. Ticket Sales & Strategy – There is no denying that ticket sales is the backbone of each sports franchise, as filling the stadium with engaged fans is priority number one. This flight aims to showcase innovative companies in the ticketing space and will focus on new and unique ways for sports properties to increase their ticketing revenues, drive season ticket renewals, maximize inside sales operations, etc.

2. Corporate Partnership & Brand Activation – In today’s digital era, sports organizations and their corporate partners are looking for the best ways to engage fans and consumers. Sponsors, agencies, and sports properties are getting away from the era of static signage and mass marketing, and seeing partnerships becoming more and more targeted and experiential. In this flight we look to uncover new technologies that can be adding a value to existing corporate partnerships, as well as technologies that could be introducing new revenue streams for sports properties.

3. Marketing & Fan Engagement – The “Marketing & Fan Engagement” flight aims to showcase innovative companies assisting sports organizations in creating a next level of engagement with their fans inside the venue and out. Creating a unique in-venue experience is a driving force in our industry today, as well as generating year-round engagement campaigns between team and fan. This flight is looking to introduce new and innovative companies that can be assisting properties in generating that memorable experience for fans!


Participants were given the opportunity to get thoughts and feedback from a world-class panel of experts in each respective flight. Take a look at some of the judges from the 2020 NSF Tech Tank below.

The presentations should answer the following questions:

Each flight panel will be given a specific (…to that flight) rubric to judge the criteria of each presentation and at the end of the day the judges decided who was their favorite. The three winners (one per flight), will be announced during the NSF 2020 Welcome Reception (Sunday Night). The winner from each flight will become a panelist on a Tuesday afternoon breakout session titled “Best of the NSF Tech Tank” to further raise awareness of how their innovative technology is impacting the sports industry.

Winning companies of each flight will:

Looking to showcase your innovative technology? Interested in presenting? For more information on involvement opportunities, please contact:

Mitch Heimbach, Vice President of Business Development 

  (619) 469-4101 Ext. 203