Sr. Director, Brand Strategy & Innovation
Member Since: 2022
As a strategic sports marketer, Katie Foglia (@ktfogs) has worked for or advised brands, charities, teams and leagues around the world at virtually every level, including organizations in NBA, WNBA, NFL, MLB, NHL, MLS, NCAA, NASCAR, NBA G League, MiLB, USL, AHL, esports, Sports ETA, Olympic NGB’s, International Cricket Council, Irish Rugby Football Union, Cricket Australia, Netball New Zealand and more.
Katie’s key areas of expertise include brand positioning and storytelling, social media content strategy, global sponsorship consulting, non-traditional revenue generation, data-driven idea generation and world-class partner management.
As the Sr. Director, Brand Strategy & Innovation at the Columbus Crew, Katie leads the in-house creative agency responsible for the overarching brand strategy and identity development of the Club. In her role, Katie oversees brand, creative services, social/ digital media, content strategy and production and business solutions.
In 2017, Katie received her Master of Sports Administration from Ohio University’s #1 ranked program. As a graduate of the E.W. Scripps School of Journalism at Ohio University, Katie is a proud double Bobcat. Outside of work, you can find Katie listening to Fleetwood Mac on vinyl or searching for the best Neapolitan-style pizza outside of Italy. The Pittsburgh native currently resides in Columbus, Ohio.