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Toya Ambrose is the current Head Coach of the Chicago Luvabulls and the 312 Crew, and part of the Bulls Entertainment team that has several Emmy nominations and are the winners of a 2023 Golden Matrix award. Toya, former dancer for both the Chicago Bulls and Memphis Grizzlies, and alumni of the award-winning University of Memphis Pom Squad, is no stranger to a big sports atmosphere.
She was Director of the Spirit, Pride, and Tradition Program at UCONN – and in her first season was integral in the preparation and appearances of the dance, cheerleading, and mascot teams as UCONN earned both men’s and women’s basketball titles, and a Fiesta Bowl appearance. In her second year as an Entertainment Coach in the NBA, Toya led the 312 Crew during a week-long, epic experience performing at the 2023 NBA Allstar Game in Salt Lake City.
Toya also owns T.R.A. Choreography LLC, which provides training to teams and coaches worldwide. She is also a creativity coach to help others reach their full creative potential. She knows how to help people maximize the talent they already possess, how to amplify a brand, and what it takes to create unforgettable experiences for fans.