Steve DeLay has spent more than 30 years in the team sports business working at all levels including the NBA, NHL, MLB and Minor League Baseball. He is the co-author with Jon Spoelstra of “THE ULTIMATE TOOLKIT TO SELL THE LAST SEAT IN THE HOUSE”, and “THE ULTIMATE TOOLKIT – SPONSORSHIPS” – comprehensive sponsorship and ticket sales strategy, tactics and training systems for teams, schools and special events. Has also turned The Ultimate Toolkit’s training tools in to online classes with www.groupsalessuperstar.com, www.b2btixsuperstar.com and The Digital Ticket Sales Class.
Steve is also the owner of the Macon Bacon and Florence Flamingos, baseball teams in the Coastal Plain League, two of the most successful teams in summer collegiate baseball with the Bacon regularly in the top 10 in attendance in the country. In his spare time, he teaches classes in ticket sales at multiple universities in the Charlotte, NC area where he lives.
Before launching his own consulting firm, Steve spent twelve years with Mandalay Baseball Properties as Chief Marketing Officer. Prior to his time with Mandalay, DeLay was VP of Sales for the Tampa Bay Lightning and Director of Ticket Sales for the Los Angeles Kings.