Associate Athletics Director for Marketing & Promotions
Mary Pink oversees all marketing efforts including branding, ticket sales, advertising, event management, gameday atmosphere, promotional strategies, merchandise, licensing, special events, and graphic design.
Under her direction, the athletics department has broken several football & men’s basketball season ticket sales records, secured 32 straight home football crowds of 50,000 or more, and football average attendance increased by 8% to 56,519 for 2015 (with a losing record 3-9 record). Women’s basketball has continuously been in the top ten nationally in attendance for over 14 years.
Pink has developed many programs to help foster a game atmosphere, fan support, and branding. She started the basketball student spirit group, Cyclone Alley now with 3,750 members and the Jr. Cyclone Club, a kid’s club that now has over 5,500 members. She created and implemented two football throwback games for Iowa State.
Pink began at ISU in 1995 as an assistant marketing director, then promoted to marketing manager in 1996. She was named director of marketing in 1998, assistant athletics director in 2005 and then named to her current role as associate athletics director in 2008.
Pink graduated from the University of Colorado with a degree in Communication and received her master’s degree from Iowa State University in Higher Education. She and her husband, Kenny have a daughter, Addison, 11 and a son Wyatt, 9.