LEGENDS TO SERVE AS PRESENTING PARTNER OF THE NATIONAL SPORTS FORUM’S BUSINESS OF DIVERSITY IN SPORTS & ENTERTAINMENT PROGRAM

LEGENDS TO SERVE AS PRESENTING PARTNER OF THE NATIONAL SPORTS FORUM’S BUSINESS OF DIVERSITY IN SPORTS & ENTERTAINMENT PROGRAM

Posted on February 28, 2022 by National Sports Forum | Press Releases  

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LEGENDS TO SERVE AS PRESENTING PARTNER OF THE NATIONAL SPORTS FORUM’S BUSINESS OF DIVERSITY IN SPORTS & ENTERTAINMENT PROGRAM

Partnership Furthers Legends Commitment to Diversity, Inclusion & Growth

NEW YORK, February 28, 2022 – Legends, a global premium experiences company, will serve as a presenting partner of the National Sports Forum’s Business of Diversity in Sports & Entertainment (BDSE) program. The multi-year partnership starts with the 2022 National Sports Forum that begins today through March 2 in Austin, Texas. 

BDSE, in conjunction with the National Sports Forum, recognizes the need for more programs supporting the importance of diversity in the front office. The program aims to increase the opportunities for up-and-coming ethnic minority and/or women sports professionals to have access to the senior-level best practices of revenue generating responsibilities within the industry and networking opportunities. Each year through an application process, 31 individuals that are early in their sports career from around the world are selected by the BDSE committee to receive a scholarship to attend the National Sports Forum. This provides them with full day workshop and access to network with 1,000+ sports business professionals over the 3-day conference.  

The year-round partnership between BDSE and Legends builds on Legends’ commitment to diversity, equity and inclusion and provides a unique platform for the company to offer current employees professional development opportunity through the BDSE program at the National Sports Forum. Beyond the onsite conference, BDSE members will have access to quarterly speaker sessions, to attend National Sports Forum Virtual Summits, networking sessions and mentorship program.  Since 2013, BDSE has had over 250 leaders go through the program and continue their rise within the sports and entertainment industry. 

Legends will work with the National Sports Forum and BDSE to integrate employees into the BDSE’s annual programming, workshops, events and mentorship program. The company’s employee resource groups – BE Collective and The LEAGUE of Legendary Women – will be key partners in the program. BE Collective’s mission is to promote a culture of inclusion, which specifically ensures Black team members are engaged, empowered, and treated equitably in efforts to grow professionally and personally. The LEAGUE of Legendary Women seeks to create an empowered, best-in-class network committed to the advancement and development of women at all levels and foster values of inclusion and respect.

To learn more about National Sports Forum’s BDSE platform visit https://sports-forum.com/bdse/. For more information about Legends’ commitment to Diversity, Inclusion & Growth, visit https://www.legends.net/diversity-inclusion. 

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About Legends

Founded in 2008, Legends is a premium experiences company with six divisions operating worldwide – Global Planning, Global Sales, Global Partnerships, Hospitality, Global Merchandise, and Global Technology Solutions – offering clients and partners a 360-degree data and analytics fueled service solution platform to elevate their brand and execute their vision. Currently, Legends works with marquee clients across business verticals including professional sports; collegiate; attractions; entertainment; and conventions and leisure. We are the industry leaders in designing, planning and realizing exceptional experiences in sports and entertainment. For more information, visit www.Legends.net and follow us on Facebook, Twitter and Instagram @TheLegendsWay.

About National Sports Forum

The National Sports Forum is one of the largest annual cross-gatherings of business professionals in the sports industry representing a broad spectrum of teams, leagues, agencies and corporate partners (i.e. NFL, MLB, NBA, NHL, MLS, Minor Leagues, Racing, Colleges, etc.).More specifically, the National Sports Forum focuses on: (1) Sponsorship Sales & Partner Activation, (2) Marketing & Fan Engagement, (3) Ticket Sales & Service, (4) Business Development, and (5) Diversity, Equity, & Inclusion. The Forum meets each year for three-days of networking, idea sharing and listening to the industry’s top leaders, through numerous breakout sessions, panel discussions, networking events and keynote speeches. The National Sports Forum is overseen by a diverse Steering Committee of team, league, brand, and industry leaders – peers that share a universal interest in meeting and learning from one another. The 26th Annual National Sports Forum conference will be held February 28 – March 2, 2022 in Austin, TX.


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