Will Ferrell & Larry Freedman to Open the 2023 National Sports Forum in Los Angeles

Will Ferrell & Larry Freedman to Open the 2023 National Sports Forum in Los Angeles

Posted on January 12, 2023 by National Sports Forum | Press Releases  


Contact Information: 

National Sports Forum

Melody Forstie

(619) 469-4101 ext. 205





SAN DIEGO, CA, Tuesday, January 17, 2023 – The National Sports Forum announced that legendary actor/writer/ producer/comedian and Co-Owner of the LAFC, Will Ferrell will team up with LAFC Co-President and Chief Business Officer, Larry Freedman to welcome this year’s attendees to the 2023 National Sports Forum in Los Angeles.

The two will be interviewed by Abe Madkour, Publisher and Executive Editor for Sports Business Journal and Sports Business Daily on Monday, February 27th at 10:30am PST.

Will Ferrell is known for his acting, writing, and producing, and discovered his interest in entertainment, which continued to grow after he graduated from the University of Southern California (USC). Ferrell began his journey in the industry as a member of an LA comedy and improv group, followed by appearances on several television programs, including Saturday Night Live. He is widely recognized for his award-winning projects and as a comedic genius in movies like Old School, Wedding Crashers, Zoolander, and Talladega Nights. Also, he is one of the co-founders of Gloria Sanchez Productions, which has produced hits such as BOOKSMART, HUSTLERS, and the hit series Dead to Me. Will made his way into the realm of sports in 2016 after announcing the co-ownership of his home team LAFC. Since joining the franchise, he has been a prominent figure in the team. He has joined in on play-by-play announcing, and commentary for games and was present for the MLS Championship Cup in 2022.

After joining the MLS in 2018, LAFC has since emerged as one of the sports’ most unique and successful organizations. With the help and support of Larry Freedman, this team has quickly become a leader in its league for both season ticket members and partnership revenue. Freedman is also a dedicated leader of sports in Los Angeles. As a director and member of several boards, he has made a lasting impact on the sports scene within the city and played a big part in naming LA as one of the 2026 FIFA World Cup host cities.

A discussion on these panelists’ experiences will be moderated by Abe Madkour, who is a renowned leader in sports business news. Madkour is responsible for all editorial content and direction, as well as overseeing the business development strategy and organizing a handful of Street & Smith’s Sports Business Group’s conferences.

The 2023 National Sports Forum will be held at the Hilton LAX hotel in Los Angeles, CA from February 26th – 28th, 2023. To register for the conference or for more information – www.sports-forum.com.