The NSF Case Cup Competition is a masters case-style competition that is held each year at the National Sports Forum. It is a unique opportunity for students to compete in a multidisciplinary case study utilizing the skills obtained in their programs’ curricula.
The National Sports Forum created the annual NSF Case Cup competition to meet the needs of individuals just beginning their professional sports careers. Students compete in a 24-hour multidisciplinary case study designed to push students to excel in a real world, fast-paced environment similar to working conditions in the sports industry.
After completing the experiential learning opportunity, students transition into attendees at the National Sports Forum, the largest annual cross gathering of the top team sports marketing, sales, promotions and event entertainment executives from the broad range of teams and leagues in North America. Case Cup students are the ONLY students allowed to attend the National Sports Forum.
For questions about the Case Cup Competition or if you’re interested in sending a team to the 2019 National Sports Forum, please contact Jada Brown at firstname.lastname@example.org or (619) 469-4101 ext. 204.
The 2018 NSF Case Cup competition will be held in conjunction with the National Sports Forum in Frisco, Texas. The competition will take place on February 11, 2018. After completing the competition, Case Cup students are exclusively invited to attend the National Sports Forum at the Embassy Suites by Hilton Dallas Frisco Hotel, February 11-13, 2018. Information about the 2017 Case Cup is listed below.
NSF Case Cup Welcome Reception & Kick-off Party!
Case distribution & 24-hour case preparation. Prepare for a long night!
Early morning start - all schools are split into three separate flights for the Semi-Finals! All schools compete to become a finalist.
FINALS! Each flight of judges selects one finalist to progress. A coin flip determines who will go first!
All students are officially attendees at the NSF! The winner of the competition will be announced in front of the entire NSF audience!
During the NSF - Students have full access to 32 breakout sessions, 4 super panels and endless networking with 1,000+ sports executives.
Each year, the NSF Case Cup Competition case is based on a sports-related topic. The 2018 case focused on the PGA TOUR. The students were asked to create an integrated marketing campaign, specifically focused on the millennial demographic, to increase the generation’s overall engagement with the organization including: event attendance, social media, and viewership.
Interested in seeing what the Case Cup presentations look like? Check out the videos below to see the two finalist teams, University of Oregon (winner) and the University of South Florida (runner-up), as they delivered their final presentation of the 2017 Case Cup Competition: