“Tasty Ticket Topics, Chi-CAW-go-Style”

Don’t miss the MOST FUN Workshop of the Forum!  Join Moderator Bill Guertin of ISBI 360 in a game show-style roundtable of ideas, inspiration and ingenuity around ticket sales in 2021 and beyond.  Come with an open mind to share the solutions you’ve discovered with the group; you’ll be rewarded with several new, creative ways to approach your ticket sales program in this “pandemic-adjusted” economy.  Meet and network with other ticket sales professionals AND WIN awesome gastronomical prizes from Chi-caw-go area eateries.  Circle this session on your agenda; it will be the Workshop that Keeps On Giving!

SESSION LEADER

Bill Guertin

Chief Learning Officer

Inspiration Sports Business Institute

Learn how some of the biggest sports properties in the US are navigating the drastic social & health-related issues that have arisen this year. Oris Stuart (NBA) will highlight how the NBA has prioritized combating social injustice both today & tomorrow, as well as how they are working with partners to amplify that message. Julie Schweigert (New York Road Runners) and Jay Riola (Orlando Magic) will discuss how their respective organizations have navigated the impact from the Coronavirus pandemic, including how to maintain value for partners; converting live experiences to virtual; and enhanced content marketing efforts.

SESSION LEADER

Jon Kander

Head of Emerging Brands

Gatorade

Matt Zajac

Chief of Staff

Navigate Research

PANELISTS

Oris Stuart

Chief People and Inclusion Officer

NBA

Jay Riola

SVP, Strategy & Innovation

Orlando Magic

Julie Schweigert

Senior Director, Strategic Partnerships

New York Road Runners (NYRR)

1st Quarter | Women in Sports Marketing Panel

Kali Krisik, Director, Partnership Activation, Notre Dame Global Partnerships

Ali Speck, VP Athlete Marketing, SPORTFIVE

Tanesha Wade, Director of Events & Entertainment, Chicago Bears

2nd Quarter | Bears x Lyrical Lemonade Case Study

Laura to lead case study breakdown of the Bears breakthrough influencer campaign with Lyrical Lemonade

3rd Quarter | Top 20 Marketing Moments of 2020

Katie to lead breakout on 20 best marketing innovations of 2020 and how to take these inspirations back to your own organization for 2021 & beyond

4th Quarter | Open Q&A

Open Q&A via chat box from the day & closing remarks

SESSION LEADER

Laura Condella

Marketing Manager

Chicago Bears

Katie Foglia

Sr. Manager, Innovation

4FRONT

PANELISTS

Kali Krisik

Director, Partnership Activation

Notre Dame Global Partnerships

Ali Speck

VP, Marketing Team Sports

SPORTFIVE

Tanesha Wade

Director, Events & Entertainment

Chicago Bears

Some things are simply unavoidable: death, taxes and an annually increased budget.

But where does that revenue come from?

You can’t play more games, so private events and other forms of non-traditional revenue will have to carry the day.

Join Michael Myers (The Sports Marketer, BirdieBox) and Sylvia Fellin (ASM Global, Soldier Field) as they present“Successful Anecdotes from the Front Lines”; 8 unique concepts, delivered in easily digestible, 5 minute clips, and told by the authors of each event, themselves.

This fast moving showcase will provide you with real life use cases, learnings directly from the events, and information as to how much or sometimes just how, revenue was driven/created.

Make sure to stick around for the final 30 minutes, as there will be an interactive round table discussion with the opportunity to engage directly with the experts.

SESSION LEADER

Michael Myers

Owner/Board of Directors | CEO

Birdie Box | The Sports Marketer

Sylvia Fellin

Parkland Event Manager

Soldier Field/ASM Global

Jeremy Garrett

Event Producer

Venue SIX10

Sarah LaPorta

Director of Community and Charitable Programs

Chicago White Sox

Monica Alfieri

Senior Booking Manager

First & Goal Incorporated

Zacharia Litzelswope

Director, Events & Guest Experience

Minnesota United FC

Kristin Miller

Director of Sports & Enterprise Development

Birdie Box

Sean Decker

Executive Vice President, Sports & Entertainment

Texas Rangers

This workshop will be exploring the current sales/service/retention landscape in the world of season tickets. Speakers will discuss making a deep dive into sales strategy, account benefits, changes in approach as well as staff development and leadership through a very uncertain time. We will also touch on what we have seen other industries do that could be applicable to sports.

SESSION LEADER

Rich Kuchar

Director, Ticket Service & Retention

Chicago White Sox

PANELISTS

Brian Garza

Director, Ticket Service

Chicago Cubs

Dave Dowd

Sr. Director, Ticket Sales

Chicago Bulls

Michael Luteran

Sr. Director, Ticketing

MLB

The importance for a diverse and inclusive front office has reached new heights in our industry. It is more important than ever to not only find diverse talent, but once you do, how can you retain and grow them into industry leaders? Join us as we speak to industry experts on how to recruit diverse talent at a high level, then create an environment where you can retain and grow those individuals.

SESSION LEADER

Paul Bee

VP, Ticket Sales

Milwaukee Bucks

PANELISTS

Gregory Gibson Jr.

Founder & Executive Director

HBCU Battle of the Brains

Camye Mackey

EVP & Chief People Diversity and Inclusion Officer

Atlanta Hawks

Andria Johnson

Director of Human Resources

Dallas Mavericks

Ready to land your next job offer in sports?

Part 1: Discover the secrets of how to use LinkedIn to stand out and get hired.

In this section of the workshop, “LinkedIn Secrets To Land Jobs In Sports,” you’ll learn:

• Why most sports business job seekers struggle with getting noticed on LinkedIn today
• The top 5 critical elements you need to include in every connection request you send
• The fastest, easiest way to get hiring managers’ attention on LinkedIn

Part 2: Speaker Panel discussing:

• Career journeys and landing sports jobs post-March 2020
• Advice for business professional in today’s job market
• Diverse perspectives on career development

Part 3: Open Q&A between speakers and attendees to cover:

• The biggest challenges you’re facing in your sports job search
• Application, Networking, and Interview advice
• Feedback on mistakes to avoid and what to do to stand out

If you’re looking to land job offers in sports, register now for the Career Development workshop today.

SESSION LEADER

Adriene Bueno

Founder & Career Coach

Baller Careers

Melcolm Ruffin

Co-Founder

Sports & Entertainment Equity Network

Bryan Ju

HR Business Partner

NBA

Ashley Gomez

Assistant Director of Talent & Culture

When We All Vote

In keeping with tradition, networking amongst our attendees is a critical component of all NSF events. Come join us at the end of the day for a unique opportunity to meet up with old friends… and make some new ones… at the Budweiser Networking Reception.

In this session of Kelly’s Corner, Sponsor United will be on to share deeper insights around shifts that occurred in the sports industry in 2020. We’ll dive deeper into what went well, where there are opportunities, and what the team anticipates for 2021 and moving forward.

SESSION LEADER

Nick Kelly

VP, Partnerships, Beer Culture & Community

Anheuser-Busch/InBev

PANELISTS

Bill Hudock

Marketing & Communications

SponsorUnited

Bob Lynch

President & Founder

SponsorUnited

Our session will focus on the similarities, differences, and opportunities between traditional sports and esports/gaming. Through the prism of revenue and viewership, we will explore how esports and gaming organizations are differentiating from traditional sports as they attempt to create new revenue streams that will translate to long-term success. We will share insights and examples of best practices that we have observed in the space and outline opportunities for how traditional sports leagues and teams can effectively engage the gaming community and natively meet new fans where they are.

SESSION LEADER

Dan Bravato

President

SeventySix Capital Sports Advisory

Chris Yortsos

Managing Director of Esports & Gaming

SeventySix Capital Sports Advisory

Renewing your Season Ticket Holders in any year can be challenging and now you must find ways to keep them engaged and coming back with limited to no fans in the stands. Hear how teams from across the Sports Industry have changed their retention strategy in 2020; which of those solutions are for the immediate future and which are here to stay.

SESSION LEADER

Steve Carter

Sr. Manager, Membership Services

San Diego Padres

The business of private events in sports venues has grown exponentially over the last decade. With the increased development of arenas & stadiums all over the world; private events have become an important revenue stream for sports properties. Join Vickie Eiges, and Starr Butler, as they share insight into the private events business model, selling the venue, and their 10+ years of industry expertise.

SESSION LEADER

Vickie Eiges

Sr. Manager, Special Event Sales & Business Development

San Francisco 49ers

Starr Butler

Director, Booking and Events

Prudential Center

In keeping with tradition, networking amongst our attendees is a critical component of all NSF events. Come join us at the end of the day for a unique opportunity to meet up with old friends… and make some new ones… at the Budweiser Networking Reception.