We are all influencing all the time – from securing more budget for a large new sponsorship initiative to getting a first call with a new prospect to persuading a potential client to spend with you rather than another team. And, the outcome of these situations has a big impact on our organization as well as our career. Yet, very few of us are actually trained in how to influence and persuade others. Like any other soft skill, having a process and tools is critical. As a result, in this interactive session you will learn a systematic approach to influence others, along with a few specific tactics you can implement immediately.
- A 4-step process for influencing others
- How to build credibility more quickly
- When to use emotion and when to use logic to persuade
- How to move someone agreement to action
SESSION LEADER
Andy Szabo
Director, Global Partnerships
Legends
Dave Martinez
Senior Director, Global Sponsorship
SAP
Andres Lares
Managing Partner
Shapiro Negotiations Institute
Kristin Miller
Director, Sports & Enterprise Development
BirdieBox
