Presented by: Gravy Analytics

SESSION LEADER

Dave Mullins

SVP, Client Development

rEvolution

Dave Muye

VP, Global Partnerships

Feld Entertainment

Kevin Hilton

VP, Corporate Partnerships

San Francisco 49ers

Rahsaan Johnson

Managing Director of Sponsorships & Inclusive Partnerships

United Airlines

Brian Lerner

Senior Director, Data Analytic

Gravy Analytics

As the pandemic brought a sudden and dramatic change to the sports world last year, one thing that remained was the loyalty of fans who still craved the action and connection to their favorite teams and players. Video broadened its role in filling that void, uniting teams and fans like never before with experiences that could often rival the plays on the field or in an arena. In this workshop, we’ll share how organizations including the USGA, are innovating to stay connected with their audiences, using the power of video.

SESSION LEADER

Mary Pink

Associate Athletic Director, Marketing & Promotions

Iowa State University

Aalum Jaffer

VP, Brand

Victory Creative

Mike Green

VP, Strategic Development & Alliances

Brightcove

Amanda Weiner

Senior Director, Digital Media & Ticketing

USGA

The sports business case for diversity and inclusion has never been stronger. We know the “why” behind creating an inclusive culture, which helps sports organizations achieve better financial goals, better business outcomes, and increased innovation. Panelists will discuss the “how” and why it’s hard for sports organizations to establish a road map for creating inclusive cultures. This interactive workshop will not be recorded and has a maximum capacity of 50 individuals. Use of microphone and/or webcam will be encouraged.

SESSION LEADER

Lisa Woodward

Director, Sponsorship

Anheuser Busch/InBev

Christina Wright

Associate Professor of Instruction

Ohio University

Nevin Caple

Founder & Principal Consultant

Return On Inclusion

Nicole Britenriker

Senior Team Talent Advisor

National Basketball League

China Jude

VP, Diversity, Equity and Inclusion

Denver Broncos Football Club

As digital natives gain buying power, they are flocking to the user-first models pioneered by Netflix, Uber and Amazon. For the sports world to turn ticket sales into recurring revenue, teams must rethink their offerings and seek to engage fans on their terms. Join Lifeblue CEO Phillip Blackmon, Detroit Pistons Director of Premium Mike Sarage and Columbus Crew SC Director of Sales Colin Cook to discuss the Democratization of Season Tickets.

SESSION LEADER

Phillip Blackmon

CEO

Lifeblue

Mike Sarage

Director, Premium & Business Development

Detroit Pistons

Colin Cook

Director, Sales

Legends | Columbus Crew SC

Dropthought is a real time fan experience management platform for sporting teams built by experts. Learn how our FanXP solution can help with your marketing, operations, and sponsorship strategies by improving your Fan Experience. With Dropthought, gather real time actionable feedback from your fans across different touch points throughout their journey. Dive deeper and understand metrics that matter to help you drive fan loyalty scores, detailed and personalized fan experiences, increase ticket sales, and ultimately increase revenue for your team. Dropthought will help you better understand the “who” and “why” behind the ratings to create actionable insights. Let us do the fanalytics so that your fans become fanatics!

SESSION LEADER

Deepak Venugopal

Head of Customer Success

Dropthought

Robert Ehsan

Men’s Basketball Assistant Coach

Stanford University

Lauren Magliocca

Growth Account Executive

Dropthought

What the hell is “Hybrid” that everybody is talking about? Where do we go from here? Come and discover xSpace, the result of a 3-year R&D journey from our CincoLab to raise the bar in the way we engage online and a disruptive approach to sponsorship & engagement marketing. Through re-imagining our interactions online, these ownable virtual spaces merely act as a brand’s own private virtual environment; one that provides a clear purpose to the audience, a definite brand connection, and rich conversations and experiences.

SESSION LEADER

Nicolas Marullo

President & CEO

CINCO

The way we consume sports is changing. Today’s fans don’t just sit back and watch – they participate, engage, and create. As a result, there are more opportunities than ever for teams, leagues, broadcasters, platforms, and publishers to tap into current trends and own the consumer experience — from gamification and legalized betting, to watch parties, influencer-led chats, and a growing number of interactive features.

InPlayer’s CRO Chelsey Rushworth and LiveLike CEO and Co-founder Miheer Walavalkar will dive into the rapidly changing nature of live sports viewing behavior (including fan engagement and the ownership of data & analytics) and discuss how to:

– Transform live sports events into fan-driven, immersive and interactive experiences.

– Sell unique interactive experiences at scale with new meaningful ways to connect, integrated directly into livestreams.

– Accelerate the launch, promotion and monetization of interactive live events.

SESSION LEADER

Chelsey Rushworth

CRO

InPlayer

Miheer Walavalkar

CEO

LiveLike

As stadiums re-open to a new reality, we are witnessing a redefinition of the spectator experience, and there is an increased need to protect people and assets. From a security standpoint, the need for modern touch-less patron screening technologies is evident. Not only can these technologies enhance security, there are also those that harness the power of AI, to also elevate the customer experience and optimize overall business operations.

Join Peter Evans, CEO, Patriot One Technologies Inc., to discuss key considerations and risks that sports security professionals must consider while adopting modern technology. You will also learn about the ripple effect of these solutions on the sports and entertainment operational environment.

SESSION LEADER

Peter Evans

CEO

Patriot One Technologies Inc

In a time where video content is king and there is an ever increasing number of tangible and virtual touch points with fans, having a branded studio environment is imperative as a center nucleus from which to record and broadcast content relevant to your audience. In this presentation, we will take you through our innovative process on how to execute best practices when designing and executing an impactful indoor studio or portable sideline experience.

SESSION LEADER

Luke Yost

Business Development

Creative Dimensions

In keeping with tradition, networking amongst our attendees is a critical component of all NSF events. Come join us at the end of the day for a unique opportunity to meet up with old friends… and make some new ones… at the Budweiser Networking Reception.

So you have the green light from state and local authorities to open your doors, and your facility is sparkling clean, but is your staff prepared to do what’s necessary to keep your fans safe? Join Ruby to discuss strategies for training your staff to tactfully educate your fans on new policies.

• Learn effective training techniques that promote interaction and retention
• Establish steps to de-escalate a situation if a fan or a guest is upset by a new policy
• Outline procedures that motivate your fans to want to comply with new safety policies
• Review best practices for recognizing and rewarding positive behavior

SESSION LEADER

Ruby Newell-Legner

Fan Experience Expert

7 Star Service

Looking to level up your prospecting? Winmo has teamed up with partnership development pros from championship-winning teams to find out key prospecting techniques for identifying and pursuing corporate sponsors. Which categories are emerging as fertile ground for sports marketing dollars? What are winning techniques for cutting through the clutter in your outreach to marketers? Adam Smith, Director Corporate Partnership Development for the 2021 Super Bowl-winning Tampa Bay Buccaneers and Brett McGrew, Director of Corporate Partnership Development for the 2020 World Series-winning Los Angeles Dodgers will weigh in on successful prospecting strategies in this panel moderated by sales intelligence leader Winmo.

SESSION LEADER

Brett McGrew

Director, Global Partnerships

Los Angeles Dodgers

Adam Smith

Director, Corporate Partnership Development

Tampa Bay Buccaneers

Marilyn Mead

VP, Marketing

Winmo

In keeping with tradition, networking amongst our attendees is a critical component of all NSF events. Come join us at the end of the day for a unique opportunity to meet up with old friends… and make some new ones… at the Budweiser Networking Reception.