The Stockton Ports Clear The Bases With Their ‘Pick A Song’ Event

The Stockton Ports Partied All Season Long With Their Event That Allowed Fans to Pick the Music Heard Throughout the Stadium.

By: Chris Reik

Click the image above to visit the Ports website

Editor’s Note

Dear Faithful Readers,

Its October! You know what that means… football season in full force, basketball season is starting up, and last but not least –  playoff baseball and soccer! As we carve our pumpkins and munch candy all month long with the thoughts of baseball remaining at the forefront of our focus, we wanted to take a look at the buzz sweeping Minor League Baseball. October brings the excitement of the ball field under the lights on the biggest stage, but the Stockton Ports have kept their fans excited all season long with their ‘Pick a Song’ initiative!

This week we wanted to feature how every night for the Stockton Ports was a party at the stadium! ‘Pick a Song’ allowed fans to take control of the aux cord and pick songs that would be heard throughout the ballpark bringing fun, laughter, and memories to all in attendance. Enjoy the read!  

Best,

Carlie Dawson
Marketing & Communications Coordinator
carlie@sports-forum.com

P.S. – Don’t forget to stay engaged with us on social media! Follow @NatlSportsForum on Twitter, Instagram, Linkedin and like us on Facebook!

PROGRAM TITLE

The Stockton Ports Clear The Bases With Their ‘Pick A Song’ Event

OBJECTIVES

The Stockton Ports decided to rock out this season with their new ‘Pick a Song’ initiative. With hopes to garner fan engagement, improve community involvement, and raise money for their official charity, the Anchor Fund, the team hosted this season long event that was nothing short of a home run. With the possibility of seeing the teams star players walking out to your favorite jam, or sending an opposing pitcher to the mound with the newest Taylor Swift song to pump them up, this was an event that was hard to miss out on!

PROGRAM DESCRIPTION

With the Stockton Ports season fresh and beaming with opportunity, the team decided to spice things up with a new event to get all fans involved. The program was announced at the end of March with a start date of April 4th, the opening night of the season. For as little as $5, fans had the opportunity to pick the opposing players walk up song for the game. For just five more dollars, fans could pick who the player would be, and for $20, fans were able to pick a few songs that would be played during the opposing pitching changes. Songs ranged from a variety of artists and genres but the memories and laughs that came with it were priceless. The best part of the initiative was that all the earnings from the event would go to the Anchor Fund, the Ports very own non-profit organization that helps improve the community and support local youth sports. With all things included, if Justin Bieber’s song ‘Baby’ was blaring throughout the stadium as an opposing player stepped into the box, the joy and laughter that ran through the fans would be nothing short of hilarious, and a bit distracting for the opposing team.

PARTNERSHIP

As mentioned, the Stockton Ports partnered with their official charity, the Anchor Fund, and all proceeds from the event went straight to the charity. The Anchor Fund works to support local nonprofit youth sports programs with involvement in various donations, fundraisers, and player appearances in and around Banner Island Ballpark.  All proceeds from these events goes straight to the San Joaquin County Community. The main goal for the partnership was to give back to the community and support the dreams of young kids growing up in the area. Who knows, the next Ports superstar might be just down the street!

RESULTS

The Stockton Ports season flourished in large help to the ‘Pick a Song’ initiative. The program was able to raise over $700 for the Anchor Fund creating a great sense of community around the team. Fan engagement skyrocketed as news shot through the town of the fun to be had while at a Ports game. Pick a Song also received some national attention from the MiLB, MLB and LA Times as these major corporations wrote articles, conducted interviews, and spread the word about the hot new trend buzzing around the Stockton Ports.

LOOKING AHEAD

While no plans have been set in stone for next season, the success of this event certainly has the Stockton Ports front office talking about plans for expanding. If this initiative is brought back in the future, the hope is to take it even a step further and continue to expand on ways to get fans involved with song choices and raising even more money for the Anchor Fund.

CONTACT

For more information on the Stockton Ports ‘Pick a Song’ program contact Paige Kiesewetter, Community Relations Manager of the Stockton Ports Baseball Team at Pkiesewetter@stocktonports.com

ABOUT THE NATIONAL SPORTS FORUM

The National Sports Forum is the largest annual cross-gathering of the top team sports marketing, sales, promotions, and event entertainment executives from throughout the broad spectrum of teams and leagues in North America. The 2020 National Sports Forum will be held on Feb 9-11, 2020 in Atlanta, GA. Visit www.sports-forum.com for more information.

THE NSF SALUTES OUR PARTNER

We offer full-service partnerships to enhance what you’re already doing in your venue today; and we provide you with new opportunities to grow your business with a complete suite of event technologies and production concepts. PSAV provides a professional, on-site team supported by extensive regional leadership with expertise in sales, creative services, event design and technical operations. You’ll experience a single point of contact for all your event technology and production needs covering audio, video and lighting, rigging, power distribution and network services, creative and digital services including content development, VR and augmented reality, attendee tracking and mobile apps, translation services, and the design and integration of installed systems. One phone call to PSAV takes care of everything you or your guests might need across every facet of event technology.