Director, Partnership & Digital Marketing Analytics
Member Since: 2022
Will Eidam is currently the Director of Partnership & Digital Marketing Analytics for the Detroit Pistons. Previously, he was Manager of Partnership Strategy for the Oklahoma City Thunder. Will began working with the Thunder in the summer of 2017 as Partnership Activation Account Manager before transitioning to a strategy-based role within the Corporate Partnerships department. After obtaining his MBA from the Warsaw Sports Marketing Center at the University of Oregon (’16), he began his sports business career as Director of Sales, with Opendorse, a software company that connects marketers with athlete to build social media campaigns. Before attending the University of Oregon, he accumulated 10 years of sales experience with various companies such as the Alamo Drafthouse, Parkside Projects, and Omaha Steaks.
Will collaborated with brands such as Jack Daniel’s, State Farm, and Braum’s to help leverage their partnership with the Oklahoma City Thunder and continues to provide wide-ranging consulting services to all 70+ Thunder corporate partners. He holds a bachelor’s degree in Business Administration, majoring in Marketing, from the University of Nebraska-Omaha.