Toni Will

Toni Will

General Manager
Member Since: 2024

Member Bio

Will is Kalamazoo’s first female general manager, the first woman ever to be named to the ECHL Board of Governors and currently sits on the multiple ECHL executive committees.

Under Will’s leadership, the K-Wings have seen attendance growth skyrocket for six consecutive seasons. In 2021-22, Will led the K-Wings to the No. 1 ranking in the ECHL in year-over-year attendance growth percentage.

A lifelong resident of Southwest Michigan, Will graduated from Vicksburg High School  and Western Michigan University. Will prides herself in not only being born and raised in the Kalamazoo area, but also in raising her family here as well.

Toni’s enjoyed multiple highlights and achievements since her arrival. Most notably, the “We Are Kalamazoo” game in 2016 and 2017 that helped raise over $100,000 for victims of two local tragedies, securing the 2019 Guinness World Record for ‘largest lightsaber battle’ on Star Wars Night, and ideating & executing professional hockey’s first ‘Rainbow Ice’ game. She also sits on the ‘Hockey is for Everyone’ committee and chairs the ‘Team Services’ committee for the ECHL.

Will’s passion for giving back to the community extends far beyond her efforts with the team. Currently, Will volunteers on the fundraising committee for the Southwest Michigan Miracle League, and serves on the Discover Kalamazoo Sports Advisory Council. She previously served on the boards for Trikats, Buy Local, Friends of Kalamazoo Recreation, Kalamazoo Literacy Council, the Kalamazoo Marathon, and Kalamazoo Strong.

Will enjoys family time, fitness and life-success coaching in her free time. Currently, Toni has completed over 60 triathlons, including two full Ironman competitions, over 20 half marathons and four full marathons.