Sean O’Hara

Sean O’Hara has over 20 years of sports marketing experience. In his role at ELEVATE, a 2023 Sports Business Journal Award Winner for Best in Property Consulting, Sales, and Client Services; Sean is responsible for cultivating marquee partnerships between brands and the most prestigious sports and entertainment properties across the globe. Sean will play a key role in the continual growth and architecture of Elevates Partnerships Division through overseeing business development team members, client relationships and delivery on partners goals and objectives.

Prior to joining ELEVATE, Sean spent 5 years at Legends securing brands to partner with global sports and entertainment properties on naming rights, jersey partnerships and other premier marketing assets. Some of the deals that he spearheaded included Visit Las Vegas global partnership with the 2022 FIFA Men’s World Cup in Qatar, an eight-figure presenting kit partner with Chervon (Flex Power Tools) for Los Angeles Football Club in 2021 and a 10-year naming rights with Lower.com for the Columbus Crew SC in 2021. Sean joined the newly launched Global Partnerships division in March of 2020 as Vice President of Global Partnerships and played an integral role in the developing the culture, integrating process, and creating a framework for success to work with other Legends divisions and specific partnership groups within client’s offices. While Legends continued to grow and expand, Sean also served as an executive leader on an employee resource group called BE (Black Equity) Collective to help recruit, mentor and develop people of color within Legends.

Sean’s entrance to Legends came in 2018, representing the Raiders and their historic move to bring the NFL to Las Vegas in 2020. He played a key role in selling naming rights for the stadium and securing 18 founding partners, which transformed the Raiders from the 32nd in the NFL to top 3 in corporate partnership revenue in the 40th largest market. Sean began his work in the NFL in 2013 with the Philadelphia Eagles in Corporate Partnerships Sales. This included selling the entitlement of a new tunnel club, 1st pro sports team on a NASCAR race car and the team’s 1st NEW founding partner in 5 years –Axalta Coating Systems. During his tenure, he was able to refine assigned partnerships with new assets and activation concepts to renew long-term deals as well as bring in additional new revenue through non-traditional categories such as pharmaceuticals.

Before joining the Eagles, Sean served as the Manager of Business Development for Fighting Illini Sports Properties (division of Learfield Sports) in Chicago and helped launch this new multi-media sports property at the University of Illinois. Sean also spent two years with the sales team at Intersport, where he managed an account services team in coordinating $10 million in sponsorship fulfillment.

Sean earned his BA degree in Sport Administration from the University of North Carolina and his Master of Sports Administration and Master of Business Administration degrees from Ohio University. Sean is an avid runner/marathoner and continues to explore different races around the world. Sean is a passionate networker that enjoys giving back through guest speaking and mentoring young people trying to break into the sports industry. Originally from West Chester, PA, he currently resides in Westmont, NJ with his wife Kaitlyn, daughter Shelby and son Dempsey.