Founder and President
Member Since: 2022
Larry Lundy is the Founder and President of LMG a strategic marketing and management firm founded in
2002 to serve corporations, brands, events & athletes. Lundy has extensive experience and expertise in
consumer, B to B, hospitality, tourism, cause, DEI, Influencer, sports, and entertainment industries. Lundy has a proven record of success in developing partnerships with top brands. Clients have included
Adidas, American Family Insurance, Black Women’s Health Imperative (BWHI), Bose, Fanatics, FC Dallas,
General Mills, Main Event Entertainment, Nike and more. Sports and Entertainment clients have also included gaming sensation Preston Playz, FC Dallas,Harlem Globetrotters, NCAA, NHL, ESPN, NFL Hall of Famer Emmitt Smith, Super Bowl hero MalcolmButler (Arizona Cardinals), NFL Pro Bowl MVP Lorenzo Alexander (Buffalo Bills), and emerging stars Deatrich Wise Jr (New England Patriots), the Grandmother Of Juneteenth Ms. Opal Lee, and Pro Softball/Broadcast star A.J. Andrews.
Lundy has had over 10 Book releases including Bill Rhoden’s “ Ny Times best seller $40 Million Slaves, Eddie Robinsons “Never Before Never Again” and ESPNs’ Field Generals the Story of Black Quarterbacks in the NFL.
Lundy has an extensive background in the Sport and cause marketing sectors having served in leadership
positions with Host Communications (Now (IMG), Walt Disney Company, Make-A-Wish, the American
Heart Association, and Susan G. Komen. Lundy has successfully cultivated relationships at each
organization that resulted in revenue generating partnerships with Top Golf, Match.com, JC Penney,
Electronic Arts, Microsoft and others.
Mr. Lundy is frequent speaker, panelist, and contributor to industry & media nationally.
Lundy is a board member and past president of the Dallas All Sports Association, President of Black
Sports Professionals of North Texas, Sports & Entertainment Advisory Board of UNT, Board Member of
Bridgeway Academy, Best in Class Education Foundation, Austin College Board of Trustees.
Mr. Lundy is a graduate of Austin College where he earned a B.A. in Psychology.