Manager, Global Partnerships
Member Since: 2020
Aalum is a Manager of Strategy in the Global Partnerships group at Maple Leaf Sports & Entertainment (MLSE). Aalum’s focus is building partnership marketing campaigns to deliver on brand & team objectives. He leads a team focused on developing strategic marketing plans & creative for both prospective and existing partners. He’s built award winning campaigns with global brands including: Google, GoDaddy, Adidas, and Hellmann’s. Prior to joining MLSE, Aalum worked at Unilever in a marketing capacity, with a focus on their men’s grooming portfolio (AXE, Dove Men + Care, and Degree). In his spare time, he enjoys attending sports events, live concerts, playing golf, and watching movies.