Will Eidam

Will Eidam is currently the Director of Partnership Analytics for the Detroit Pistons. Previously, he was Manager of Partnership Strategy for the Oklahoma City Thunder after starting with the organization in Partnership Activation. Under his direction, the Partnership Analytics team handles all fan research/survey campaigns & partnership performance data collection, taking info-heavy inputs and transforming them into consumable insights for various stakeholders across the organization.

After obtaining his MBA from the Warsaw Sports Marketing Center at the University of Oregon (’16), he began his sports business career as Director of Sales with Opendorse, a software company that connects marketers with athlete to build social media campaigns.

Before attending the University of Oregon, he accumulated 10 years of sales experience with various companies such as the Alamo Drafthouse, Family Heritage Insurance, and Omaha Steaks. He holds a bachelor’s degree in Business Administration, majoring in Marketing, from the University of Nebraska-Omaha Steaks.