VP, Executive Search & Team Consulting
Travis Apple (Vice President of Executive Search and Team Consulting for General Sports
Apple brings General Sports Worldwide 14 years of sports leadership experience, most recently
as the Chief Revenue Officer for Event Dynamic. Prior to that he was Vice President of Ticket
Sales & Service for the Miami Marlins (MLB) and Senior Director of Team Marketing and
Business Operations (TMBO) where he oversaw ticketing for all of the NBA, WNBA, and G-
League teams. He was also the Vice President of Ticket Sales & Service for the Phoenix Suns
(NBA), Phoenix Mercury (WNBA), Arizona Rattlers (AFL), and Northern Arizona Suns (G-League).
Prior to that, he was the Senior Director of Ticket Sales for the Orlando Magic (NBA), and the
Director of Business Development for the Pittsburgh Pirates (MLB). He began his career with
the Atlanta Hawks (NBA), Atlanta Thrashers (NHL), and State Farm Arena.
Apple has a proven track record of success across multiple sports organizations and has an
outstanding reputation in the sports and entertainment industry for identifying, training, and
developing top talent. At each of the stops in his career he has assembled top notch sales
teams to generate revenue regardless of team performance. In addition, Apple also has written
a book Hustle Your Way to $ucce$$ in Sports Sales as well as hosts a weekly podcast 52 Weeks
of Hustle where he sits down with industry leaders to discuss their career path and what it
takes to be successful.
Travis graduated from Ashland University with a triple major in Sports Communication,
Electronic Media Production, and Journalism.