Toni Will

Toni Will

General Manager

Speaker Bio

A lifelong resident of Southwest Michigan, Governor & Business Operations Director Toni Will first started with the K-Wings in March 2015. The graduate of Vicksburg High School and Western Michigan University was born, raised, and started her family in the Kalamazoo area and has spent the last six years breaking hockey’s glass ceiling.

Will is just one of just a handful of females in pro hockey leadership roles and serves as Kalamazoo’s representative on the ECHL’s Board of Governors. Under her guidance, the K-Wings have seen an average attendance growth five consecutive seasons, ranking second in the league in year-over-year growth. Some of the team’s highlights and achievements since her arrival include the “We Are Kalamazoo” game in 2016 and 2017 that helped raise over $100,000 for victims of two area tragedies, and the 2019 Guinness World Record lightsaber battle on Star Wars Night and the first ever Rainbow Ice game in January 2022 in partnership with the NHL for Hockey is for Everyone.  

Before joining the K-Wings, Will was a branch manager for Fifth Third Bank and PNC Bank, where she oversaw the creation of customer-centric banking across 42 branches in Southwest Michigan. At the conclusion of her banking career, Will served as Chamber Executive VP with Southwest Michigan First, where her efforts were centered towards the growth of small business in the Chamber of Commerce.

Will’s passion for giving back to the community extends far beyond her efforts with the team. She previously served on the boards for Trikats, Buy Local, Friends of Kalamazoo Recreation, Kalamazoo Literacy Council and Kalamazoo Strong. Currently, Will volunteers on the fundraising committee for the Southwest Michigan Miracle League, and serves on the Discover Kalamazoo Sports Advisory Council and Kalamazoo Marathon Advisory Committee.

One of Will’s favorite hobbies is fitness. She has completed over 60 triathlons, including two full Ironman competitions, over 20 half marathons, and four full marathons.