Head of Digital Strategy, Insights & Growth, Western Bulldogs
A marketing, digital and communications leader working in the sports industry for over a decade, Tom is currently the Head of Digital Strategy, Insights & Growth at AFL club the Western Bulldogs. Tom oversees the Club’s digital products, platforms and channels, along with its audience, digital and data strategies. His past roles have provided him extensive experience in social media, brand storytelling and content creation and was the Bulldogs’ first digital hire back in 2011. He was also in the privileged position to be front and centre for the Club’s historic 2016 AFL Premiership and 2018 AFL Women’s Premiership triumphs.