Founder & President
Seth Rabinowitz is an experienced sports industry executive and consultant with deep expertise in fan engagement, marketing, game presentation, and technology. He is also a skilled and dynamic communicator with many conference keynote addresses and panel discussions to his credit.
From 2013 to 2018, Rabinowitz was Senior Vice President – Marketing & Fan Engagement for the National Football League’s New York Jets. In that capacity, he oversaw a portfolio of initiatives, including game presentation, stadium food and beverage, the off-season fan engagement calendar (such as annual Training Camp and Draft Party), the Jets Rewards loyalty program, the official team mobile app, and merchandise sales. Rabinowitz also managed the Jets’ consumer and corporate marketing activities, including branding, design, advertising, media, and communications.
During his tenure with the Jets, Rabinowitz’s work was cited more than two dozen times by the NFL
and independent experts as a best practice and the team was named the world’s “Most Innovative
Sports Team” by SportTechie in 2017.
In 2018, Rabinowitz established Rabinowitz Ventures to pursue entrepreneurship and consulting.
Among his entrepreneurial ventures is the Digital Giveaways Group LLC, a start-up company
migrating traditional physical gameday giveaways to a digital form, and an online social media
training curriculum. His consulting efforts, under the Rabinowitz Consulting banner, are focused on
helping sports organizations deliver best-in-class customer experiences by applying strategy,
technology, and marketing to create innovative platforms that delight fans, activate sponsors, and
differentiate brands. Recent clients include a Silicon Valley tech start-up, a global sports property, a
stadium/arena management company, an app-based sports game with an innovative revenue
model, and a venue security company.
Rabinowitz holds a Masters Degree from the University of Pennsylvania and a Bachelors Degree
from Williams College. He resides in the suburbs outside New York City.