Sean Penix

Senior Director, Collegiate Partnerships

Speaker Bio

Sean Penix, Senior Director of Legends Global Sales, is responsible for expanding Legends collegiate athletics business, as well as the on-going implementation of “The Legends Way” across existing partnerships. Under his leadership Legends supports and assists with driving success at partnerships with marquee institutions to assist in maximizing revenue opportunities across Ticketing, Fundraising, Premium Seating, Digital Marketing, and Data & Analytics.

Prior to his current role, Sean led non-traditional revenue efforts at AT&T Stadium, focused on corporate hospitality, tourism, mixed-use development & ticketing for 3rd party events. He also spent time on the premium team with the Dallas Cowboys (NFL) and Texas Legends (NBA).

At AT&T Stadium, Sean led efforts to assist in corporate event sales, group ticketing sales, tourism sales & marketing of corporate hospitality, generating over a $100M in stadium revenue. In addition to the corporate events & group sales associated with AT&T Stadium, Sean led various areas within Legends at AT&T Stadium regarding Ticketing, Sponsorship and Marketing departments to support driving revenue and growing the overall engagement with all Dallas Cowboys fans & tourist of North Texas.

Sean is a 2008 graduate of the University of Arkansas in Fayetteville, AR. A native of Fort Smith, AR, Sean now resides in Fort Worth, TX with his wife, Juli and daughters, Millie, Maeva and Mika.