Scott Kull

Scott Kull

Deputy Athletics Director


Speaker Bio

Veteran athletics administrator Scott Kull became Utah’s deputy athletics director for external operations in August of 2018. His responsibilities include oversight of athletics development, business operations, facilities, event management, capital projects, communications, marketing, ticketing, multi-media, branding, licensing and alumni relations. He also serves as the sport supervisor for men’s basketball, gymnastics and lacrosse, and works closely with A.D. Mark Harlan on football.

In 2019, Sports Business Journal listed Kull among the publication’s Power Players in college sports, in its annual recognition of the most innovative, impactful and creative leaders.

Kull brought 25 years of experience at NCAA FBS schools to his position at Utah, most recently at South Florida where he was the deputy athletics director for external operations from 2016-18 under current Utah athletics director Mark Harlan. Kull served as USF’s interim athletics director before accepting Harlan’s offer to come to Utah. In his two years at USF, the department achieved record fundraising and revenue generation under Kull’s leadership.

At Utah, Kull has been instrumental in growing the overall athletics fundraising efforts and overseeing the sales process for premium seating in the $85 million Ken Garff Performance Zone at Rice-Eccles Stadium, set to open in 2021. Fundraising includes $40 million in philanthropic gifts, as well as $10 million in capital gifts and $35 million in ticket sales.

Additional projects under Kull’s direction that have opened, or are set to begin construction, include a $3 million golf practice facility and a $3 million gymnastics practice facility expansion.

Prior to his time at USF (2016-18), Kull worked in the athletic departments at TCU (2005-16), Florida State (1997-2005), Ohio State (1994-97), Georgia Tech (1993-94) and Florida (1992-93).

In his 11 years at TCU as the senior associate athletics director for external operations, the Horned Frogs experienced an exceptional period of growth, setting revenue and ticket sales records and becoming a national force as a member of the Big 12 Conference. Kull was a key member of a leadership team that raised nearly $260 million for athletic facility projects, generated $125 million in donations in his last three years, tripled football season ticket sales to 34,000 and oversaw an 84 percent increase in sponsorship revenues.

Kull managed all of TCU’s revenue contracts, spearheading a $9 million increase in total revenue over a seven-year span that culminated with $22 million in contract revenue in 2015. He oversaw a marketing and ticketing team that set all-time program highs in ticket sales, attendance and revenue for football, basketball, baseball, volleyball, soccer and tennis.

Kull also negotiated a third-tier television rights contract with FOX and a seven-year, $40 million IMG sponsorship and media rights agreement while he was at TCU. Licensing revenue climbed to $1 million annually through initiatives overseen by Kull.

In addition, Kull played an integral role with the success of the Horned Frog student-athletes and coaches by serving as the sport administrator for 11 teams.

He experienced similar success in eight years at Florida State (1997-2005), where he rose to the dual reporting role of associate athletics director and general manager of Host Communications, one of the nation’s leading collegiate sports marketing companies. A key figure in establishing the partnership with Host, Kull oversaw annual sponsorship revenue generation of $5 million and took part in an athletics capital campaign that raised $70 million and helped FSU earn 10 national sports marketing awards.

He began his career as a graduate assistant in ticketing at Florida and a marketing intern at Georgia Tech before going to Ohio State as an assistant director of marketing.

A New England native raised in Maine and New Hampshire, Kull competed on the football and track and field teams at Otterbein University (Ohio), where he earned his bachelor’s degree in business and organizational communications in 1990. He earned a master’s degree in sport management from Ohio State in 1992.

Kull enjoys competing in Ironman triathlons, cycling and skiing.

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