Sarah Tourville

Sarah Tourville

SVP, Chief Revenue & Innovation Officer

Speaker Bio

Sarah Tourville is in her second season with the Royals, serving as the SVP/Chief Revenue and Innovation Officer, overseeing the revenue, creative/content, marketing and community impact teams.

Prior to taking the job with Kansas City, Tourville worked with sports media companies Fox Sports and ESPN for 20 years. She most recently worked for Fox, creating and managing the Brand Partnership Team. Her team was responsible for developing innovative and unique content offerings to support a business plan of $2 billion. She also led the strategic planning and collaboration for each of Fox’s major sports partnerships, including the NFL, MLB, college football and basketball, FIFA and NASCAR. She was tasked with aligning the technology initiatives to brands and monetizing Fox’s initiatives, which included developing and championing a digital strategy connecting content to Facebook, Twitter, Instagram and Snapchat.

Tourville also spent 13 years with ESPN, overseeing the Midwest National office in Chicago. At ESPN, she was responsible for managing a team of 40+ people with a revenue goal of $350 million across ESPN networks, digital, mobile, audio and print properties. She also engaged with the top few hundred brands, connecting their objectives to ESPN’s content.

Her 20+ years in the sports industry has provided opportunities across media, marketing, content development and distribution as well as public relations/communications. Tourville has managed significant revenue partnerships and been successful due to focus on strategic planning and the ability to innovate and anticipate trends and change.

A native of St. Louis, MO., Tourville graduated from Miami University (Ohio). She has two children: Lilly (13) and Ben (11) and when she is not attending their own sporting games she is likely traveling with them, cooking or working out.

Tourville also serves on the Board for The Service Bureau, The St. Louis Sports Commission as well as several committees related to her children’s school and sports.