VP, Sales & Service
Sarah Contardo is gearing up for her fifth Kentucky Derby as the Vice President of Sales and Strategy at Churchill Downs where she oversees all aspects of ticketing, premium hospitality, concessions, event rentals and production, customer experience, analytics, and product development. Since she has joined the organization, Churchill Downs has gained a renewed focus on world class customer experience and service. Churchill Downs has also invested over $120 million in facility upgrades, established numerous Derby Week attendance records including the highest attended Kentucky Derby with 170,513 guests in 2015, and achieved record Kentucky Derby Week adjusted EBITDA every year, primarily driven by ticketing growth, during her tenure.
A graduate of Miami University (OH) with degrees in Marketing and Finance, Sarah came to Churchill Downs after 3 seasons with the Cincinnati Reds where she started as the Director of Group Sales and then later served as the Senior Director of Ticket Marketing and Development.
Prior to her time with the Reds, Sarah spent 11 years with Feld Entertainment, as an Event Marketing and Sales Director.
A Cincinnati, Ohio native, Sarah has twin daughters, Maddelena and Isabella, and a son, Gus. She also serves on the Board of Directors for the Boys and Girls Club of Kentuckiana.