Rob Laycock joined the Atlanta Hawks and State Farm Arena as Vice President of Marketing in October 2018. He currently leads the consumer and B2B marketing strategy with oversight of Digital, Direct Response, Marketing Integration & Operations, and Advertising & Promotion. Prior to the Hawks, Rob spent four years with Live Nation Entertainment where he handled Ticketmaster’s partnership with NBA and NHL teams as well as the NBA league office. Before joining Live Nation, Rob spent ten years with the Indiana Pacers and Indiana Fever. He earned his MBA from Kelley School of Business at Indiana University.