VP, Team Marketing & Business Operations (TMBO)
Nicole Freeman serves as Vice President of Team Marketing & Business Operations (TMBO) at the National Basketball Association, where she leads the group’s short-term and long-term strategy for support of the Ticketing, Premium, and Game Experience business for the NBA, WNBA and NBA G League teams.
During her tenure at the NBA, Freeman has helped guide the league to record sellout and attendance records as well as all-time highs in terms of season ticket revenue and tickets renewals. She has introduced league-wide initiatives such as flexible ticketing solutions, theme nights, and game experience training with the Disney Institute. Freeman also serves as a NBA Account Manager for the Cleveland Cavaliers and Orlando Magic, and oversees the NBA’s Team Innovation Advisory Council (TIAC) which is focused on driving league and team innovation across all areas of the business.
Prior to joining the NBA eight years ago, Freeman spent over a decade in the hotel industry, most recently, managing the operations and benefits development of Starwood Hotels & Resorts loyalty program, Starwood Preferred Guest (SPG). During her time with SPG, she supported the creation and launch of new benefits, including collaborations such as Crossover Rewards with Delta Airlines and stretch benefits such as Ambassador Service for the most elite tier of SPG Platinum.
A graduate of and former water polo player for Cornell University, Freeman’s career started with hotel management positions with Four Seasons Hotels & Resorts and corporate hotel roles with The Doyle Collection in Washington, DC and London, England.
Freeman is a native of Novato, CA where her first exposure to the Season Ticket was attending University of San Francisco basketball games with her Dons-obsessed Dad. She currently resides in Stamford, CT with her husband and two young sons.