VP, Partnerships, Beer Culture & Community
Nick Kelly has been with Anheuser-Busch for more than 6 years, and his list of accomplishments is robust. As Vice President of Partnerships, Beer Culture, and Community for Anheuser-Busch, Nick is responsible for Anheuser-Busch’s efforts in sports, music, and entertainment as well as all community operations for the company including Grants Farm in St. Louis, the Clydesdales operation, and the many brewery tours around the country. With over 800 employees, his team has accomplished many things in a short amount of time and has helped position the company as a leader in sports and entertainment.
Nick has brought a refreshing perspective to A-B’s sports, entertainment and community entities to rework, revitalize and position the brewer’s brands and company for growth. Whether it’s pushing for player rights in the beer category, incentive based partnerships, or groundbreaking activations, Nick’s ability to manage more than 100 professional team and league partnerships presents a new challenge every day.
During Nick tenure at Anheuser-Busch, the company has seen marketing success with such campaigns as Dwyane Wade’s “This Bud’s for 3”, the Bud Light Cleveland Brown’s Fridge, and Busch’s Car2Can program with Kevin Harvick. Recently, Nick’s organization has spearheaded many initiatives for AB’s leadership in the COVID-19 pandemic. Quickly recognizing the need of long-term partner, The Red Cross, for additional blood drives, Nick’s team organized drives across the country by leveraging partnerships across every major league to use the team’s facilities. The company also opened many of its own tour centers for the same cause with upwards of 15,000 lives potentially saved by those donations.
Nick graduated from Marshall University where he was active on the football team. Most fitting, Nick’s favorite beer is Bud Light Platinum.