Sr. Director, Sales & Service
Nic Hendrix joined Churchill Downs Racetrack in August of 2021 and is currently their Sr. Director of Sales & Service. In this role he currently oversees the company’s sales and service strategies for selling the iconic Kentucky Derby, Kentucky Oaks, and the 70+ other race days at the iconic track. He also oversees a Special Events department that executes major corporate conferences and numerous weddings right at Churchill Downs underneath the TwinSpires.
Prior to joining Churchill Downs, Nic spent eight years with Pacers Sports & Entertainment, primarily working on efforts for the Indiana Pacers. His most recent roles were as the Director of Corporate Ticket Sales and the Director of Consumer Sales & Service. In those roles Nic was responsible for overseeing the overall growth of those departments and innovative ways to continue driving revenue in up and down years for the team. Nic also oversaw the Pacers Business Alliance, acted as the Executive for a collaboration with the business development platform Accelerent, and was the acting Lead Subcommittee Chairperson for the Inclusive Excellence Action Committee whose main focus was on leading social justic change in the company and community.
Nic was born and raised in Kentucky, graduated from the University of Kentucky with a degree in Business Administration and minors in International Business and Theatre, and is also a Kentucky Colonel. Although still currently residing in Indianapolis with his wife Taylor and two boys Bennett and Owen, he is proud to soon be moving back in his home state working on the “Most Exciting Two Minutes in Sports”!