Founder & CEO at POV Sports Marketing
Molly Mullady Arbogast is a sports marketing expert with more than 25 years of experience on the team/property side of the business. She has negotiated and executed more than $185M in sports sponsorship contracts. Her firm specializes in working with brands to structure effective sports sponsorship strategies that will exceed objectives and deliver sales results. With her unique perspective coming from the selling side of sports, she understands the nuances of the industry and can provide invaluable insight during the development, negotiation and management of sports partnerships. She is passionate about creating a 360-approach for brands utilizing digital, social, game day activation, media, signage and year-round marketing initiatives that drive real engagement.
Over her sports career, Molly has worked in corporate sponsorship development for the Philadelphia Eagles, Lincoln Financial Field, Learfield, WNBA, Palace Sports & Entertainment (Detroit Pistons, Detroit Vipers, Detroit Shock, DTE Music Theatre) and International Management Group (IMG) in Latin America.
Arbogast graduated with honors from St. Lawrence University in 1991 with a double major in Government and Spanish. The Chicago native resides in Wayne, Pennsylvania with her husband and two sons. She is a proud supporter of Special Olympics Pennsylvania.