Head of Sports Partnerships
Mike McAllister has over fifteen years of sports marketing experience and currently serves as Head of Sports Partnerships at MVP. MVP provides omnichannel measurement for sponsorship assets. MVP clients include ABInbev, Toyota, Red Bull, Heineken, Endeavor, Excel Sports Management, Fenway Sports Management, the National Hockey League, PGA TOUR, Dallas Cowboys, San Francisco 49ers, MSG, and many others. In his role with MVP, McAllister heads business development efforts for teams and leagues, as well managing day-to-day relationships with key partners.
Prior to MVP, McAllister worked at Scarborough Sports Marketing for ten years, managing their portfolio of team and league properties, and worked as a business analyst at Navigate.
A proud alumnus of the University of Notre Dame, as well as Ohio University, where he received Master’s degrees in Business Administration & Sports Administration, McAllister currently lives in the western suburbs of Chicago with his wife Erin, and their four daughters, Kate (12), Lucy (11), Josie (9), and Tess (6).