Business Analytics & Strategy Project Manager
Meaghan Fors is a Business Analytics and Strategy Project Manager for the Minnesota Vikings. With over 6 years of experience collecting data on customers to create 365 profiles and personalized messaging, she has created impactful omnichannel strategies for the revenue, marketing, and partnership departments. Over the past two seasons she has led the CrowdIQ and Fancam initiatives to capture fan attention data and engagement. Join her and her teammates as they discuss how they’ve leveraged thousands of minutes of data to improve gameday entertainment resulting in an experience that sells out stadiums.