Director, DKC Esports
Basta leads the esports practice within DKC leveraging more than two decades of communications and marketing experience. As an integrated agency since 1991, DKC Esports is focused on helping their clients navigate esports and gaming through PR, brand activations, social and digital strategy, paid media, creative and analytics. Some of their clients include Gen.G, Beasley Esports, CSMG/ESPORTSU, Gala Games, SteelSeries, Artie, Zenni, as well as FaZe Clan and Misfits Gaming Group.
Prior to DKC, he has worked for global PR agencies including Edelman, Rogers & Cowan and Ogilvy representing clients in entertainment and technology. Other relevant experience includes the Special Olympics World Games, WNBA, UMBRO International, See Tickets, The Atlanta Opera and the Atlanta Symphony Orchestra. He is a proud Tiger of the University of Missouri School of Journalism.