EVP, Business Operations
Mario Alioto, a member of the Giants front office since 1983, is responsible for all revenue and marketing areas of the organization. This includes all ticket sales functions, sponsorship and media sales, promotions, special events, ballpark entertainment, branding and advertising, creative services, publications and the Giants Dugout Store retail operation. He also oversees the relationship with the team’s food concessionaire Bon Appetit, and the organization’s TV and radio partners (NBC Sports Bay Area, NBC Bay Area, KNBR 680 AM and En Español KXZM 93.7 FM).
Since AT&T Park opened in 2000, Alioto has been responsible for overseeing a record breaking sales strategy that has consistently placed the Giants as one of the top sponsorship generating teams in all of Major League Baseball. Over the past six seasons, Alioto has led the effort that has attracted more than 3.3 million fans through the turnstiles each year, and is a key member of the leadership team that is responsible for making the ballpark experience at AT&T Park one of the best in professional sports.
Alioto served as Vice President, Sales & Marketing during the final years at Candlestick Park. He oversaw a promotional lineup in 1999 that included the first ever bobblehead promotion, which has since become one of the most popular premium items in professional sports. Alioto also played an integral role in developing the Charter Seat program and Winner’s Circle sponsorship program as the Giants prepared to build AT&T Park.
Alioto is a board member and Chairman Emeritus of the San Francisco Chamber of Commerce, a board member of the San Francisco Giants Community Fund, and Chairman of the Board of the Bay Area Sports Hall of Fame.
The St. Mary’s graduate lived out every youngster’s dream by starting with the organization as a batboy in 1973 and later served as visiting clubhouse manager prior to moving to the front office in 1983.
Alioto and his wife Kelly live in the East Bay and have four children.