Director Sports Intelligence SSRS
Lydia is Director of Sports Intelligence for the SSRS/Luker on Trends Sports Group. The group provides sports industry trending intelligence in the U.S. and consults with some of the most recognized sports leagues, teams and brands. She is part of a team that founded, owns and operates the first and longest-running syndicated sports fan study in the U.S., the SSRS/Luker on Trends Sports Poll (formerly ESPN Sports Poll). Some of her key contributions to intelligence include overseeing the sports group’s qualitative research where she has managed the analysis of more than 100,000 narratives on fan engagement. Previously, Lydia was an Associate Instructional Professor of Sport Management at Texas A&M University. Additional industry experiences include coaching high school American football and sports broadcasting for television and radio.