Larry Freedman is the Co-President and Chief Business Officer of the Los Angeles Football Club (LAFC), which burst on the Los Angeles sports scene with a record-setting first season in 2018 and continues to make history. Freedman has helped LAFC emerge as one of the most unique and successful organizations in sports and for his efforts he was named the 2019 MLS Doug Hamilton Executive of the Year. The Club has sold out every MLS home match and is among the league leaders in season ticket members and partnership revenue.
Under Freedman, LAFC was named to Fast Company’s list of The World’s Most Innovative Companies for 2019 and nominated as a finalist for the Sports Business Journal’s 2019 Sports Breakthrough of the Year and Sports Facility of the Year. Freedman played an integral role in the construction of LAFC’s Banc of California Stadium, one of the country’s premier outdoor venues for concerts and events. Prior to LAFC, Freedman served as a principal and chief executive officer of Mandalay Baseball, LLC.
Freedman serves on the board of directors of the Los Angeles Tourism and Conventions and the Positive Coaching Alliance and sits on the board of the Los Angeles Entertainment & Sports Commission and LAFC Sports Foundation. He is also the Co-Chair of the Los Angeles World Cup Committee, which was successful in landing L.A. as one of the host cities for the 2026 FIFA World Cup.