President & Chief Executive Officer
A fourth generation San Franciscan, Larry Baer has gained a national reputation as one of professional
sports’ leading visionaries. Baer joined the team in 1992 as the executive vice president after he and
Peter Magowan led the effort to assemble a new ownership group that kept the Giants in San Francisco. A
limited partner and board member of the ownership group, Baer was named CEO on January 1, 2012. In
his first year as president and CEO, the Giants won their second World Series Championship in three
years. In 2014, the Giants won their third World Series title in five years.
Baer is responsible for the overall day-to-day operations of the organization. Under his direction the
Giants developed and constructed Oracle Park — the first privately-financed Major League ballpark. Since
opening in 2000, Oracle Park has been widely praised as one of the “best ballparks ever built.” In 2008,
Oracle Park was named Sports Business Journal’s Sports Facility of the Year, and in 2011 the Giants
received Sports Business Journal’s Professional Sports Organization of the Year award.
Baer also serves as a key strategist and negotiator of the club’s major transactions. This includes the
Barry Bonds signing in November 1992, the naming rights agreement with AT&T (then Pacific Bell) in
1996, the naming rights agreement with Oracle in 2019 and other strategic partnerships. He led the effort
to host the 2007 All-Star Game in San Francisco and was the driving force behind the Giants partnership
with Comcast to create a regional sports network for the Bay Area.
Baer also serves as Chairman and CEO of Giants Development Services, which is currently developing
Mission Rock – a new, mixed use urban neighborhood located on a 28-acre site across McCovey Cove
from Oracle Park. Once completed, Mission Rock will include more than eight acres of parks and open
space, 1,500 residential units, approximately 1.3 million square feet of office space, a parking structure to
serve ballpark and Mission Rock patrons, and 250,000 square feet of retail, restaurants, and public
Baer serves on Major League Baseball’s Business and Media Board of Directors and on the Long-term
Strategic Planning Committee. He is also a member of the Board of Directors of the San Francisco
Committee on Jobs, the Bay Area Council, NBC Sports Bay Area and is a member of the Boys and Girls
Clubs of America Pacific Region Board of Trustees. He is an immediate past governing board member of
the United States Holocaust Memorial Council
A graduate of UC Berkeley and Harvard Business School, Baer has been the recipient of a number of
prestigious awards throughout his career with the Giants. In 2010, Baer was the named the “Person of
the Year” by San Francisco Boys and Girls Clubs, and in 2012 he was honored as the Harvard Business
School’s “Alumnus of the Year.” In 2014, Baer was honored by the University of California Berkeley with
its “Excellence in Achievement” award and received the Civic Leadership Award from the American
Jewish Committee. In 2019, Baer was recognized by the University of California Berkeley’s Baseball
Foundation with its Excellence in Leadership Award.
Baer and his wife, Pam, reside in San Francisco and have four children.