Kendall Peters

Kendall Peters

Director of Business Analytics at Minnesota Vikings


Speaker Bio

Kendall has been working in professional sports since 2014 and been with the Vikings since 2015. He has primarily worked within data & analytics functions to boost organizational knowledge of fans and also assess marketing strategies. Over time he has seen behavioral change both internally and externally to organizations, many times inspired by a culture of information based decision making. Overall understanding processes to make people incrementally better will always be something that Kendall is passionate about.
Signup