John Penhollow

John Penhollow

Executive Vice President & Chief Revenue Officer


Speaker Bio

Currently in his ninth season with the Vikings and his 16th in the NFL, John Penhollow serves as Executive Vice President & Chief Revenue Officer for the club, where he leads the strategy, design, development, sales & execution of U.S. Bank Stadium, Twin Cities Orthopedics Performance Center and Vikings corporate partnerships and premium seating sales efforts. He also oversees the organization’s effort to integrate technology and infrastructure into the stadium’s design to enhance the fan experience and maximize corporate revenue.

Penhollow has led the organization’s Covid response with sponsors, suite holders and the league on partnership-related issues and plays a key role in welcoming fans back to U.S. Bank Stadium in 2021. Penhollow is responsible for the Vikings revenue-generation departments, including corporate partnerships, premium sales, ticket sales and operations.

Prior to joining the Vikings, Penhollow was Vice President of Corporate Sales & Service for the Cleveland Browns, overseeing all aspects of revenue generation. Prior to his work in Cleveland, he held senior level sales and management positions with the National Basketball Association, Miami Dolphins and New York Yankees, where he was a key leader in the design and sales of landmark corporate partnerships tied to the opening of the new Yankee Stadium.

Penhollow earned his bachelor’s degree at Kent State and his master’s at Canisius College. He and wife, Meredith, have three children, Grace, Scarlett and Walker. The family resides in Excelsior.

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