Sr. VP of Marketing and Business Strategy
John Durbin is currently the Vice President of Sports Marketing for Pegula Sports & Entertainment (PSE). John began working at Pegula Sports and Entertainment in the summer of 2015 as Director of Marketing after a successful start with the organization as Director of Marketing for the Buffalo Sabres. He currently oversees the marketing efforts for the Buffalo Bills, Sabres, Bandits of the NLL, Beauts of the NWHL, Rochester Americans of the AHL, and My One Buffalo mobile fan engagement program along with several brands that reside within the mix-use facility HARBORCENTER facility. He began his career as a media buyer and planner for Starcom Media in Chicago where he worked on such clients as the US Army, Advanced Micro Devices (AMD), and Kellogg’s Kids brands. He then moved into a creative role with the Publicis-owned Denuo; a consulting agency that specialized in the white spaces of marketing. In his time there he worked on projects around gamification, social, mobile, gaming, and loyalty/rewards programs among other emerging trends. Most notably, he played a lead role in the development of the Mercedes-Benz Tweet Race in February 2011. The project was shortlisted for four Cannes Lions and helped shepherd Mercedes-Benz into the social space. Prior to moving to Buffalo he obtained his MBA from the Warsaw Sports Marketing Center at the University of Oregon and holds a bachelor’s degree in Communications from Boston College.