Joe Turoff

Joe Turoff

Chief Marketing Officer

Speaker Bio

As Chief Marketing Officer of Chervon North America—a pioneer in battery-operated outdoor power equipment and power tools with revenue exceeding $1 billion—I have the privilege to be a part of an innovative organization leading a team devoted to creating, selling, and developing Chervon’s brands and products. 

As a founding member of Chervon North America, I led the development of EGO, the innovation leader and #1 rated brand in cordless outdoor power. Other brands in our portfolio include SKIL, which was acquired in 2017 and FLEX, a 100-year-old brand acquired in 2013 and relaunched with Lowe’s in 2021 and now LAFC’s Jersey Partner.

Founded in 1993, Chervon has experienced three decades of exceptional growth thanks to new-to-the-world innovations that have transcended conventional thinking. Our industry leadership is the result of our relentless focus on consumer desire and rethinking the possible. 

Chervon is one of the largest power tool and outdoor power equipment manufacturers in the world. The company employs more than 6,000 people in North America, Asia, Europe, and Australia, and its products are sold in more than 30,000 stores in 65 countries.


Chervon – Better Tools, Better World